LED lighting industry how to promote its value?

'Lost in the competition, LED lighting industry in the development of confusion' has been a lot of the 'disease' of the enterprise.

how to enhance the value of LED lighting is worth thinking about. In fact, the new generation of LED swarmed into enterprise, the biggest difficulty is not the product, cost, technology, supply ability, channels, marketing personnel, but most of enterprises put into the business, pay attention to the short term, there is no clear own market positioning, can don't have a comb and planning enterprise long-term development of the main line of brand manager, it reflects the many new companies due to insufficient understanding of lighting and recognition the crux of the so-called 'development bottleneck' :

a, enterprise. In LED lighting industry in the new army, many enterprises still ideal that integration of a number of products to open stores to reflect the comprehensive competitiveness of the product line, or the two specialization item through a form of circulation, the wholesale knife edge tool, as long as the move a breakthrough, through the middle and lower reaches of vertical connection, enterprises can naturally toward the ideal goal. Actually otherwise, the battle is the most critical in the next two years, may be a camp in 2015.

2, brand. Any business to make money first, then development, or development of transiting operation more speculative market behavior or development model, this is normal, because there is no standard can be drawn lessons from growth, all can only start from their own. But the form is not own brand to their face will be able to do it, it needs consumers from exposure to the cognitive and emotional feelings, thus reflected is the key to brand form commodity value. So, enterprises from the planning, deployment, start, to the implementation of brand formation, only represents the enterprise and the pursuit of what want to, and eventually to achieve is the key to the enterprise to target a persistence.

3, product. Many people think that high technical content of products has more products value, this is wrong. Low value products can also produce high value return, for the enterprise, can better control the cost, improve production efficiency, well keeping and goods circulation, beneficial increasing the turnover of funds, strengthening the marketing technique, enhance competitiveness, enhance the market adaptability and so on, for enterprise's operating efficiency and competitiveness is essential, they are enterprises and basic guarantee to unblock the into the market.