LED lighting industry can only achieve development with civilized growth

Barbarism is conducive to growth, and civilization can grow. This is the law of industrial development. However, LED lighting still has a long way to go from barbarism to civilization. It needs to complete the process from price competition to product competition, from product competition to channel competition, and to support brand competition through Channel competition. The private enterprises in our country, as well as the private entrepreneurs behind them, have a unique phenomenon. The top management of a certain group is called barbaric growth from scratch and from small to large, the survival logic of private enterprises is both simple and tragic: an era of change, a group of people crossing the river, a force of barbaric growth. This barbaric growth is more typical in the LED lighting industry. If to 2003 China Semiconductor Lighting Engineering start for calculation node China LED lighting industry this year have into to 11th a year. The 11-year development has made the LED lighting industry move from the industrial cultivation stage to the barbaric growth stage. The barbaric growth of China's LED lighting industry began in the 2009 s and is now entering a period of barbaric development. Many insiders believe that the collapse of the LED lighting industry in the previous 20122013 years marked the end of the barbaric growth stage of the LED lighting industry. However, the fact is obviously not. For the LED lighting industry, barbaric growth is only the beginning. Nowadays, the competition focus of LED lighting industry still stays on the large circulation products. In 2013, the price competition of LED bulb and LED ceiling lamp has reached the critical point. This year's focus will be on LED panel lights and LED bracket lights, perhaps it will also ignite the LED strip. Although there are many categories involved, we have to infiltrate into more fields to move from barbarism to civilization, thus completing the transition from price competition to product competition, from product competition to channel competition, the process of supporting brand competition through Channel competition and then moving towards capital competition. In the barbaric growth period, LED lighting industry in our country has been developing at a speed higher than 20 for many years because of the small constraints in all aspects and the rapid development of soil and environment for the industry, far higher than the overall level of economic development, even close to the development speed of 40, the industrial scale exceeded 200 billion yuan, and is moving towards 300 billion yuan. Barbarism is conducive to growth, and civilization can grow. This is the law of industrial development. It is worth noting that in the barbaric growth period, enterprises should seize the opportunity, strive to improve themselves as much as possible, and move towards standardized development. People proverb worries Enterprise also. For example, the development of health care products industry, in the early development of the industry, a large number of brands have developed rapidly, and once became the brand that no one in the country knows. However, when the industry matures and goes to the norm, how many people are still in our sight now? In the past, the maturity of an industry had to go through more than ten years, even decades, but today's era is not like this, and the time from barbarism to civilization will be shortened rapidly. Next, how to change from barbaric growth to civilized growth is the problem that LED lighting enterprises are thinking about.