LED lighting industry actively expands rural market

The output of LED lighting products in China exceeds 8. 5%. 0. 1 billion, domestic sales of 0. 4 billion, LED lamps market penetration rate reached 8. 9. The export volume doubled from 2012 to 4. 0. 1 billion. The export value also increased by 71 compared with 2012, reaching 5. 5 billion US dollars. In 2014, China's LED industry will continue its upward trend in 2013 and continue to maintain rapid growth, with an expected growth rate of about 40. Many research institutions are optimistic about the demand for LED lighting. Active development of LED lighting in rural market LED lighting energy saving is well known, but currently most of them are used in outdoor and public lighting. Indoor lighting, especially home lighting, has not been popularized in first-and second-tier cities, the market performance of the third and fourth levels can be imagined. Therefore, this market can only be said to be a potential stock at present. How to bring LED lighting into the homes of ordinary people is a headache for countless businesses. With the rapid development of the third and fourth-level market economy and the improvement of people's living standards, people's requirements for lighting quality are also improving. However, relatively speaking, the consumption power of the third and fourth markets is still insufficient. If the price of LED lighting products is too high, even energy saving is difficult to promote. Therefore, how to maintain the advantage in price is the key for LED lighting enterprises to participate in the third and fourth market competition. China is a large agricultural country. Incandescent lamps and energy-saving lamps are widely used in rural households. The market for selling 1 billion incandescent bulbs per year is in the third and fourth markets. With the rapid development of rural economy and the improvement of people's living standards, farmers' requirements for lighting quality are also improving, especially since the implementation of the national policy of promoting energy-saving lighting, it has further stimulated huge demand in the rural market. Here, the rural market is no longer a geographical meaning, but represents a kind of consumption ability and level. At present, the rural market is still dominated by energy-saving lamp products. In some remote areas, incandescent lamps are still in use. The results show that light source and household products are relatively popular in the rural market. It generally reflects a problem: LED lighting has not yet entered the third and fourth markets on a large scale, and the penetration rate of LED lighting in coastal counties and cities is higher than that in inland areas. The specific market situation is summarized as follows: 1. There are very few lighting specialty stores, and lighting products are mostly mixed with building materials and hardware products for sale. In Yanxi town, Taihe county, Jiangxi province, the reporter learned that if local consumers want to buy lamps, they often choose to buy them in hardware stores, which has become an inertial thinking. The local chungen hardware store sells more lighting products and is well known in the local area. 2. The network channels of first-line brands in the industry, such as Opal and Foshan Lighting, have penetrated into towns and villages, and consumers' brand awareness is getting stronger and stronger. Located in Zixi county, central Jiangxi, famous lighting brands such as Opal, Huayi and Philips can find traces, and the shops are located in the prosperous area of the county. 3. E-commerce has occupied a small share in the rural market. Due to the increasing convenience of transportation, postal services and other means can promote the development of lighting electronic commerce. It is learned that most of the groups that produce online shopping behavior in rural areas are young people who work outside the country, and they are led by them. 4. The surrounding city lighting market squeezes the living space. For the county and town level markets, the impact of the prosperity of the urban lighting industry on them cannot be underestimated, which has also caused a large degree of customer diversion, compressed their certain profit margins. In addition, with the rise of LED Agricultural lighting market in recent years, LED is favored as a new type of lighting source that can be used in agriculture, such as LED plant lamps, Bath lighting, etc. It is understood that plant lighting covers the entire growth stage of plants from cultivation, growth to flowering and fruiting. With the reduction of available land resources and the increasingly serious environmental pollution, indoor planting of vegetables and flowers has become the trend of future agricultural development. Agriculture will also open up a broader market for the application of LED.