LED lighting has broad market space1

As a market segment that started relatively late, shopping mall lighting has become one of the domestic market segments with fast growth in LED lighting penetration rate due to its good economy. many powerful companies have locked them into one of the competing markets. Shopping malls, as an application place with relative positioning in lighting, have relatively high requirements for lighting applications. However, with the continuous improvement of semiconductor lighting technology, many shopping malls have been locked in and successfully breached by LED lighting enterprises. For example, New World Department Store has transformed the lighting of public areas in many shopping malls. LED lighting has been adopted in some lighting of brand shopping malls such as Suning, Red Star Macalline, Hualian, Huatang, Wanda Plaza and over the rainbow. However, it is undeniable that the application of most shopping malls is in the replacement stage and fails to give full play to the advantages and characteristics of LED lighting sources. At present, the application of shopping mall lighting to LED lighting products is mainly replacement. According to the survey, the types of LED products used in the current market lighting are relatively concentrated, mainly including downlights, tubes and spotlights. Most of the mid-range or ordinary department stores have relatively simple lighting design, and often use downlights, tubes or a combination of the two to carry out the lighting layout of the mall. However, high-end shopping malls will use a variety of different products to carry out three-dimensional lighting design according to multiple levels of basic lighting, key lighting and decorative lighting. Commercial lighting, as an important market link before LED lighting products enter the general lighting stage, is of great concern to all LED lighting enterprises. however, to gain the favor of the market in the fierce market competition is a confusing thing for every enterprise. In order to ensure that the mall lighting can achieve high quality, comfort and reliability, the products that can successfully enter the mall lighting are generally positioned relatively. At the same time, it promotes the application of LED lighting products in the market segment. At present, LED enterprises are also constantly exploring their business models. Several mainstream sales methods mainly include direct sales, equipment leasing and contract energy management mode (EMC). However, judging from the implementation of enterprise projects, EMC mode customers are more likely to accept it in store lighting. The project has a high probability of success and a high comprehensive income. However, for enterprises, they are under great pressure and need strong financial strength or good project financing ability.