LED lighting flow shopping reputation price war will upgrade

Although LED lighting has the function of saving energy and reducing carbon, the economy is in a downturn. When enterprises reduce capital expenditure, it does bring hidden worries to the LED industry. The LED industry will continue to face challenges in the second half of the year. The industry said, LED lighting price war, there is still a fight. Research and Development Agency LEDinside said that thanks to the demand for consumer electronic products and the traditional lighting season in the second quarter, the second quarter of Taiwan's luminous diode (LED)The overall revenue of the factory increased by 22. 7, up to 258. RMB 0. 2 billion. However, looking forward to the second half of 2012, the LED industry will continue to face severe challenges. Judging from the overall economic data, the demand of the terminal market is not optimistic due to the impact of the European debt storm, even fear of another crisis in the peak season. Hai Yingjun, chairman of Delta Electronics, said that the development of LED lighting has reached a level in the technical aspect of light sources. The next step is the competition for manufacturing packaging technology and mass production capacity. Of course, the cost advantage is directly involved. Hai Yingjun said that the price reduction of LED lighting last year was as high as 40%. Observing the overall competitive situation this year, there is at least 20 to 30 room for LED lights to fall. The price war will continue from the first half of the year to the second half of the year. In addition, the channel is another important battlefield for the brand factory. The LED lighting war was very hot. Not only South Korea offered a price war, but also the United States joined the war. The June decline was significant; According to LEDinside, the retail price of LED bulbs replacing 40 Watts fell below the sweet point of 10 US dollars. The first-line lighting brand manufacturers passed the EnergyStar certified LED bulbs, and the low price in the US retail channel reached 10. $97, the meaning of the indicator, helps accelerate the popularity of LED lighting. LEDinside associate Chu Yuchao said that the price difference of LED bulbs in various countries is very large at this stage. If it is observed according to regular products, the international average selling price of 40-watt incandescent bulbs is about 19. 9 US dollars, the average price fell by about 4 in June. 5. There is still a lot of room to work hard from the price of 10 US dollars recognized by the general market. Chu Yuchao said that the economy is not good, and it is expected to accelerate the price decline of LED lighting products. It is expected to reach the price sweet point early, further stimulate market demand, and the overall volume can be rapidly enlarged, manufacturers have the opportunity to create economies of scale and enhance profitability. In fact, the LED lighting industry is very hot on the table, but everyone on the table is waiting to change, especially the price war of LED bulbs is more intense, almost all of them are fighting for fame and market share, although it is an international-level big factory, there are very few bulbs that can make money. Some operators have no choice but to say that mainland lighting has not been as good as expected. Although all kinds of subsidies and industry promotion are quite different, the implementation of street lamps is not in place, outdoor lighting is better. As for indoor lighting, in the mainland market, the overall penetration rate of light-saving light bulbs is now less than 50%. Can we skip the light-saving light bulbs and develop LED light bulbs at one time, look at the LED bulb price is enough to kill. The industry believes that the mainland local government's back-to-back push based on the performance project has spawned the industry's prosperity in the initial stage, but it has also made the industry full of bubbles at the beginning. In the next few years, the industry will enter a wave of consolidation and elimination. In addition to being stronger than anyone, this industry has to be deeper than the pocket. A large LED lighting foundry in Taiwan said that we have never felt that lighting is explosive. We believe that the LED lighting market should be warm and warm, but because the lighting market is too large, therefore, when the penetration rate increases by a few percentage points, it is enough to make the industry happy, and the future dream is very big; This is also why everyone knows that this industry will go very hard, but it is still the former servant who jumped in.