LED lighting enters furniture stores to expand new channels

For LED lighting enterprises, expanding channels has always been an unavoidable topic, and among all channels, the market prospect of commercial lighting has been widely recognized in the industry. In the field of commercial lighting, how to lock in a subdivided field for deep cultivation to obtain corresponding economic benefits and brand effect has become the primary issue that enterprises need to consider. Furniture stores have a wide coverage rate in cities and a high audience rate. Therefore, furniture store lighting is considered to be a market segment with a very broad market prospect, therefore, it is listed as the key subdivision field of LED lamps with clothing stores, jewelry stores, life supermarkets and other areas. LED helps the sales volume of stores. Traditional lighting enterprises have obvious advantages in channel construction. Many LED enterprises, especially small and medium-sized LED lighting enterprises, are difficult to enter the traditional circulation channel camp. Under such circumstances, enterprises can only find another way to find other channels that hinder less. Wei Zhiguo, general manager of Shenzhen Yipin Optoelectronics, told reporters that furniture stores have a high demand for LED lighting products, but the share of LED is not high, which is an opportunity for LED enterprises. As Wei Zhiguo said, the reporter found through the investigation of major furniture stores in Shenzhen that although the proportion of traditional lighting lamps in major stores is still considerable, the trend of new LED lighting lamps has not diminished. LED has been widely used in various hypermarkets in hongshuwan district of Shenzhen city. Red Star Macalline at the center of the new century has also begun to use LED lamps during the decoration process, the proportion of LED in several major furniture stores in Europe has also begun to increase.