LED lighting enters a critical period of development

According to relevant research data, the penetration rate of LED lighting will reach 60 by 2015 and 80 by 2018. The progress of technology determines the rapid growth of LED industry. The replacement of energy-saving lamps by LED lamps is the trend of industrial development. With the support of policies and the continuous adjustment of product prices, as a household application, LED lights have already had economic effects, and the industry penetration rate will increase rapidly in the future. Under the stimulation of various favorable conditions, the LED industry has developed rapidly in recent years. Various capitals have poured in crazily, and internal and external and layman enterprises have been invading continuously. On the one hand, LED lighting has a bright future and a broad market space; On the other hand, the competition in the lighting industry is fierce, and the risks and pressures of business operations have increased dramatically. In this context, the competitive strategy of enterprises is particularly important. LED lighting has entered a critical period of development. In the past two years, the lighting market has begun to show the effect of white ban. At the same time, due to the influence of the improvement of upstream chip technology and the rapid decline in prices, the gap between LED lighting and traditional lighting products has gradually narrowed, the price drop of downstream LED lighting products has become an indisputable implementation. At present, the price of LED lighting products is 15- The speed of about 20 has dropped, gradually approaching the price of traditional energy-saving lamps. On the whole, the domestic LED industry has made great progress in technology, scale and products after several years of development, but it is also facing many problems, LED overcapacity, a large number of enterprises, uneven product performance, and a growing price war. Driven by indoor lighting, the LED industry has already stepped out of the previous stage of complete darkness, and it will be bright soon. Now is the darkness before dawn, and it is also a cruel time. The next two years will be a period of fierce competition in the industry. Big fish eat small fish, fast fish eat slow fish, which will be the normal state of the industry, many companies will be eliminated, depending on who can stick to it. Under the blowout state of the lighting industry, the LED lighting industry is becoming more and more lively and the competition among enterprises is becoming more and more fierce, which brings great challenges to the survival and development of enterprises. Of course, challenges and opportunities always coexist. At present, the LED industry pattern has not yet been formed, and the giant enterprises have not yet emerged. As long as the LED enterprises find out their own core competitive advantages and realize rapid and sustainable development from point to point, they will have the opportunity to rank among the forefront of the industry, divide the big cake in the lighting market. The overall competitive advantage determines the pattern of the enterprise. At present, the competitive pattern of LED lighting industry has changed, and the channel operation cost has increased substantially, the status quo of having many patented products but little income has plagued many employees. The market environment of the lighting industry has changed, and competition has developed into overall competition. If an enterprise only exerts its power from a certain port such as marketing, products and services, it cannot meet the development needs. Lighting enterprises must clearly realize their own core values and existing resources, and make full efforts from the ports of market promotion, product research and development, marketing, background supply, etc. according to the actual situation, supplemented by effective Channel modes, to achieve enterprise sustainability development. In addition, enterprises must clearly realize that the large and comprehensive channel model often cannot guarantee the development of enterprises, but will speed up the bankruptcy of enterprises. At present, many LED enterprises blindly invest a large amount of money in advertising bombing and street sweeping tactics under the condition that their products and back-office supply chains are not fully prepared, this practice of putting the cart before the horse will be like a domino effect, which is not only unfavorable to the development of enterprises, but may even lead to the disappearance of enterprises in the tide of industry integration. In the stage of fierce competition in the industry, how can LED companies win this elimination war? Make a decision and then move. LED lighting enterprises must formulate strategic arrangements according to their own resources and development goals. We must fully recognize the characteristics of scale warfare, blocking warfare, flank warfare and guerrilla warfare, choose the tactics suitable for our own enterprise, and equip them with corresponding resources. For example, scale warfare is suitable for giants such as Philips, and blocking warfare is suitable for first-and second-tier companies. In the future, with the further intensification of competition and the further refinement of division of labor, many enterprises in the LED lighting industry will become suppliers and supporting companies of brand enterprises, which is an inevitable big proposition for the development of the industry.