LED lighting enterprises will face greater challenges in 2015

In the past year, there were all kinds of voices to the LED industry: praising, criticizing, saying good words and speaking ill, but in a word, the controversial 2013 has passed. 2014 is a year to test LED enterprises and bosses, and there will be more challenges waiting for bosses to think and solve in 2014. First, the relevant LED national policy dividends are about to disappear. A boss said: Last year we got 0. 1 billion yuan from the government support fund, and this year we can get 10 million yuan. It is difficult for local governments to get the policy funds that support enterprises, so bosses must find ways to make profits from the market. Second, the advantages of traditional marketing are reduced. Traditional marketing methods and strategies have lost their existing advantages, because customers under the age of 30 seldom go shopping, and most of them use online shopping. This makes the traditional marketing enterprises lose their advantages, and it is necessary to restart the marketing strategy of the Internet field. Third, facing the change from single marketing to overall marketing or even overall cross-industry marketing. German customers told us that the overall lamp matching scheme is becoming more and more popular in Germany, while customers are buying fewer and fewer lamps of a single variety and gradually tend to design lighting lamps with the overall home. it is even required to provide the whole household supporting products, that is to say, it is packaged and provided together with pan-household products such as ceramics, furniture and lamps. Fourth, from a single advantage to the pursuit of overall advantages. There is a factory with strong hardware processing capacity and low cost. It is in the traditional era, but now it feels that there is no money to earn a year, and the profits are getting lower and lower. The reason is that customers no longer require only hardware lamps, but provide a complete set of lamps including power supply, chips, etc. , and they lack the competitiveness of power supply and chips, thus losing the advantages of hardware and single items. The success and failure of an enterprise, 99. 9 depends on enterprise decision makers, 2014 is a year to test them, and those who are eliminated will definitely be fixed and self-locked enterprise decision makers. In the era of the Internet, you have to turn, and you have to turn without turning. All enterprises must transform. How to do horse success? The method is to run on the back of the horse, because people can't run the horse, running in front of the horse and chasing behind the horse can't surpass the horse. Ma is a new policy, technology and business model. To be successful in the year of the horse, bosses and decision makers must know how to keep pace with the times, and must continue to learn and make progress, so that enterprises can synchronize with the times and succeed immediately!