LED lighting enterprises need to learn the wolf spirit of fighting bravely

The May Day holiday is about to begin. I believe many enterprises are already preparing for the promotion of the May Day holiday. However, according to the author's observation in the electrical industry in recent years, it seems that the promotion effect is becoming less and less ideal. The marketing department of many enterprises has pressed the sales in the first half of this year on this very valuable May Day golden period, but according to so many promotional activities experience, many people will doubt the sales that holiday promotions can produce. Now the promotion has become the chicken ribs of the manufacturer. If you don't do it, other manufacturers are already doing it, and the dealer will ask you to do it; If you do it, it often doesn't work as expected. Sometimes it works at first, but it also advances the sales volume in advance. It can be said that promotion is the product of competition, and at the same time it intensifies competition. There is a well-known theory of the law of diminishing economic benefits in economics, which means that when a thing is done many times, the effect will become smaller and smaller OFweek semiconductor lighting network. Now that consumers have been tired of the holiday promotion, you just advertise your discount and your discount. Consumers are not too cold. There is an example of bottle opening fee in the liquor industry. In fact, the bottle opening fee is a hidden bribe to hotel waiters. The effect was obvious when it was first introduced, the waiter will express great enthusiasm and interest in your products, but when other manufacturers also start to have a bottle opening fee, the effect is definitely not as good as before. When the effect is not good, many manufacturers are doing it. At this time, the company thinks of increasing the amount of bottle opening fee, which will increase the marketing cost. When you increase your spending, other manufacturers will follow up with their teeth. The result is that everyone has a low profit and falls into a vicious competition cycle. When everyone is doing something, this thing will definitely not have any amazing effect. Now it is time to test our enterprise. It is urgent for Chinese enterprises to transform their marketing methods, the change of promotion methods is the general trend. Let's see how wolves survive in the jungle surrounded by tigers and leopards. Wolf is an animal famous for its collective action. Once the target is selected, the Wolves will generally attack the group, and the first wolf will give orders. The Wolves have their own duties, including the main attack, the assists, the feint attack, the reserve, the Zhang Shi, the order but not the chaos, and the tacit cooperation. The main attacker courageously moved forward, the attacker evaded the reality, the attacker was eager to move, and the reserve screamed and screamed to strengthen its power. In this way, although they fight alone against tigers, lions, and leopards, group collaboration can win and win. This is the wolf group effect that many people admire. The wolf culture is derived from the Wolf effect. As the name implies, Wolf culture is a kind of fighting spirit with wildness. The wolf's nature is also: wild, disabled, greedy, violent. Since ancient times, it has always been incompatible with the Confucian doctrine of Confucius and Mencius for thousands of years. The reason for the incompatibility is the dominant spirit of the Golden Mean: following the rules and bearing the burden. For thousands of years, and until now, this kind of feudal dross of the Golden Mean has made my national character conservative, full of inertia, self-restraint, and self-comfort. I always think that I am good, not good at enterprising and hard work, not good at learning from others, so that we are behind other advanced countries for decades, and in some respects we are behind for hundreds of years. If a team wants to develop, it is impossible without this spirit of greed, disability, wilderness and violence. Today's era is an era of competition. Only in the competition can we promote the development of social economy. Then, without this kind of greed, disability, wild, and violence, in the cruel competition of enterprises, they will be smashed and lost. Therefore, the wolf culture advocated by the team is to survive on the wave and develop in the valley. Only this kind of wolf team culture can survive, develop and remain invincible in the competition. Judging from the development in recent years, it seems that many LED lighting manufacturers have focused on channel terminals, but have not paid enough attention to the products themselves. Manufacturers do not consider the development of products and do not have enough internal skills. Even if such enterprises invest more in brands, they will only lead the so-called leading Year 12. Therefore, the LED lighting industry should start the wolf group effect, on the premise of cultivating good internal strength, learn the wolf's greedy, residual, wild and violent spirit, and invest in the fierce LED lighting market competition, win development in LED lighting market competition.