It is not shameful to sell your company beautifully. The future competition is a contest between capital and capital. It has become more and more difficult for small and medium-sized enterprises to survive in such a competitive environment. Instead of supporting it, it is forced to sell it when it is going downhill. It is better to change your mind, actively cultivate in a certain field, make a reputation, and actively sell a good price. The traditional thinking of the Chinese is: no matter the size of the real scale and the performance, the vast majority of entrepreneurs have a common dream. The Foundation is evergreen, and they hope to pass the Enterprise on from generation to generation. Therefore, it is naturally more resentful to sell the company that I founded. At the beginning, I set up a company with the determination to sleep on the floor and to be a boss. Now I have a small success, and I can't sell it. On May 21, Shenzhen Jiawei Photovoltaic Lighting Co. , Ltd. announced that Jiawei shares were 1. 22. 5 billion yuan to buy lighting products. As soon as this news came out, the industry had a new understanding of the founder's sale of the company. In fact, it is not a shame to sell your company beautifully. In the next 35 years, the speed of merger and integration of LED lighting industry will be accelerated, and many enterprises will be integrated by large enterprises. Therefore, small and medium-sized enterprises must strive to make influence and competitiveness, so that they will be selected by large enterprises. Hao Qianjun, chairman of nip lighting, does not taboo the integration of his own enterprises by large enterprises in the industry after making influence. On June 2, he told the author: it is normal to be integrated. After all, there is only one boss. The future competition is the contest between capital and capital. Just like the BAT war in the Internet industry, fortunately, the lighting industry is not the Internet industry, otherwise the company is not dead and sold. As soon as the founder of Shenzhen's LED Desk Lamp Company, he bluntly told the author: to make his own company bigger and better packaged is to sell it at a good price. However, at present, most enterprises do not sell in the glorious period, but choose to sell when they are going downhill. Motorola, suoning VAIO, etc. are all exceptions. Today, the tide of integrated mergers and acquisitions has also spread to the lighting industry, fighting for capital strength. For small and medium-sized enterprises, it has become more and more difficult to survive in such a competitive environment. Therefore, business owners should change their thinking. Instead of being forced to sell when they are going downhill, it is better to change their thinking and actively cultivate in a certain field and make popularity, and actively sell a good price. In this way, you will not miss the good opportunity to sell, and you may also leave your own brand in the market.