With the development of LED lighting industry, the hot news and topics in the lighting industry always seem to surround LED. However, in the real situation in China, the lamps installed in ordinary cities and towns are mainly energy-saving lamps and even incandescent lamps, which support the prosperity of the entire industry. According to statistics, China lighting demand scale large 2012 incandescent lamps and energy-saving lamps of mainland market demand respectively to 11. 7. 6 billion and 12. 6. 9 billion, 2007-The compound annual growth rate in 2012 reached 7. 59, the market demand for straight fluorescent lamps is 8. 0. 3 billion, ring fluorescent lamp market demand is 0. 8 billion, halogen tungsten lamp market demand is 7. 5. 5 billion. These traditional lighting sources and lamps are the target replacement market for LED lighting lamps. China is a populous country, containing about 20 thousand small towns with nearly half of China's urbanized population. It is also a huge market for promoting LED lamps. In recent years, the second-and third-tier cities have quietly blown up low-carbon winds, energy-saving lamp lighting, electric vehicles, and solar energy bathing. Farmers' enthusiasm for the low-carbon revolution is growing, this provides strong consumption support for LED lighting to occupy the rural market. With the implementation of China's road map for phasing out incandescent lamps, mercury reduction road map for energy-saving lamps, and the policy of promoting and popularizing LED lighting products in public places of local governments, LED lighting products with declining prices and energy conservation and environmental protection will be favored by the majority of second-and third-tier cities. Favorable policy Xu Lai LED enterprises must not forget to stand at the beginning of the year of the snake, the LED lighting industry sent a warming signal. It can be seen from the 9th Guangzhou International LED exhibition held recently that although 2012 has experienced difficulties such as declining profits, overcapacity and blocked exports, the growing LED lighting market still attracts domestic and foreign manufacturers. The 'semiconductor lighting energy-saving industry plan' was officially promulgated, and LED lighting measures were gradually implemented in public places. LED enterprises ushered in a good start, and at the same time, Guangfa talent collection order was prepared to make great efforts. For example, qinshang Optoelectronics frequently won the LED street lamp renovation project and welcomed the LED street lamp order. However, the price difference of LED products is large, and the quality is difficult to identify. It is still the key to hinder LED lighting from entering thousands of households. At the end of 2012, the results of the national quality supervision bureau, the General Administration of Quality Supervision, Inspection and industry and commerce bureau spot-checking LED lighting products, energy-saving lamps, road lighting, fire emergency lamps and electric light sources all over the country showed: the qualified rate of LED lighting products is only 51. Such uneven quality products will disrupt the healthy development of the industry and make consumers lose confidence in the industry. The terminal of LED products is the market. The market finally buys LED lamps and lighting solutions. Therefore, quality is the life of an enterprise and the foundation of its foundation. An enterprise must build its real core competitiveness from its own perspective. Of course, some LED enterprises in 2013 are also planning a layout for the crucial year of 2013 with a more rational and pragmatic attitude. Among them, in addition to the essential technological innovation and cost control, service Strategy, channel strategy and differentiation strategy are becoming the top deployment at the beginning of the 2013 New Year. Foreign LED still has strong demand for exports to the New World. Despite the weak economy last year, China's LED lamp exports have maintained an increase of more than 30, and export prices have also increased. In 2012, China's LED lamp exports reached 58. 0. 7 billion US dollars, exports increased by year-on-year. 52, the number of exports reached 4. Set 8. 7 billion.