LED lighting don't do the 'blue ocean' dream again!

After nearly a decade by leaps and bounds of development, has been hailed as a 'high-tech' synonymous with the LED lighting products have been flying off the shelves, industry focus from 'technique' become today's 'the price' confirms a words: quantity price fall, lighting companies are looking for a way out. The seemingly 'blue ocean' xanadu, otherwise the noun is strategist blurted out. What is red? Blue ocean? As a in the research and development of LED technology to the market sales, and marketing sales industry product technology know most non-specialists and you about this problem. Light blue ocean does not exist throughout the planning of the decade, personal view: ordinary scale lighting companies don't make the dream of 'blue ocean', Noah's ark does not exist. In fact, in China's current economic environment, the reality in all walks of life all is developing or developed industry, in addition to the national strategic resource industry ( Such as energy, telecommunications, etc. ) Monopoly is one of the few enterprises, most of the industry is not only one or two companies in the business. The same industry, if there are two companies in competition, is not pure blue ocean, if there are more companies in competition, must be the red sea. We scratch scalp far, to find the rare blue ocean, pure sense of the blue ocean as does not exist. Occasionally find one or two niche markets, the space is too small, cannot satisfy the development of our appetite and survival needs. Any one industry of the red sea outnumber the blue ocean, it is more widely than the existence of the blue ocean, ever-present, is unable to avoid. Even if you find a blue ocean, it will quickly into the red sea, blue ocean may not belong to you. Unless it is a very small or very professional market, its technology is unable to copy and imitate or channels. Such as some access issued card of a few special lighting market, a market capacity is low and extremely professional areas, etc. These don't accord with most a general lighting enterprise target market. Industry reshuffle will now three big features of 1, the price war comprehensive upgrade. The glass lamp T8 and T5 integration support, the ball bubble lamp, lamp price war for almost all the LED companies such as no profit space, formed the entire industry is in a state of hard. 2, the industry will usher in mergers and acquisitions. Gathered after so many years to energy, some large enterprises already have through integration and promote industrial chain advantage, strengthen the win-win model. 3, the collapse of run more and more. If the company still continue to use the original lower purchase price and capacity of enterprises, and constantly extend account period exceeds to the price war 'pay' for the enterprise, so the market reshuffle is unhealthy, industry development will go wrong. LED lighting enterprise will be how to break through? 1, the innovation of the industry is often said that not only on product innovation, technology innovation, innovation actually also includes the pattern innovation, channel innovation, thinking innovation, management innovation and so on a series of innovation, is better than existing mechanism innovation; 2, the cost of a hierarchical segmentation industry basically has reached the critical point of material, gross margin is relatively low, small living space more and more small. In the face of 'small profit era', LED lighting enterprise or become the 'leader' of the industry, subdivides the market bigger and stronger, or can only be consolidation mergers and acquisitions or closed. No lighting enterprise can make all kinds of other product lines full blossom. Item breakthrough is always the only slogan; 3, transverse and longitudinal integration industry analysts think reshuffle will make the LED lighting industry in 2015 presents the characteristics of the 'large amounts Evergrande'. On the market direction, requires enterprises to give full play to its advantages, and enterprise cooperation in the field of another, into the work environment can better reflect their own advantages. 4, make full use of capital medium coexisting enterprise industry pattern will not change, change is enterprise occupies the proportion of market share. In the field of the same products, the use of capital in the field of the same enterprise, can make the control vein in this field; And the use of capital across borders, upstream and downstream industry chain is expanding layout for advantage. Since there is no retreat, rather than doing nothing 'strong-arm reaction. Let more bright-coloured red sea!