LED lighting cost pressure, market competition is more intense

At a time when the LED lighting industry is booming, more and more enterprises in different industries in the LED industry chain are beginning to feel the survival challenges brought by price competition. Taking LED power supply driver IC as an example, with the increasing penetration rate of LED indoor and outdoor lighting, the market demand for lighting power supply driver chips is also growing at a high speed, including traditional power supply IC manufacturers, A number of enterprises, including other industry manufacturers, have moved to the LED-driven IC market, resulting in uneven product quality. The field of low power and non-dimming has long been a Red Sea. Yi Yangbo, vice president of Wuxi Xinpeng Microelectronics Co. , Ltd. further introduced that the homogenization of LED-driven products is serious at this stage, and the product structure replication of various IC companies is serious; Blindly pursuing low cost and shoddy products, the lack of LED testing standards in the industry faces severe challenges. The energy-saving and compact application requirements of LED are pushing the rapid improvement of the integration technology of LED driver chips in 2014, and the cost continues to decline. The industry will usher in a polarization point dominated by low price and performance. The value of the LED industry will not only stay in the lighting demand of the incandescent lamp era, because the silicon proportion of LED lighting is higher, which will bring more wonderful stories that need to drive IC participation. [img] /uploads/allimg/140122/14-140122093Za07. jpg [/img] In this regard, as an important domestic IC company, Wang Dong, product manager of the power supply product line of Hangzhou Shilan Microelectronics Co. , Ltd. , also agreed. He pointed out that in fact, since the second half of 2013, domestic LED lighting enterprises of all sizes have obviously felt the pressure of cost, and the market competition will become more intense in 2014. According to Xiao Bian's understanding, in order to win more market opportunities, only innovation is a good magic weapon to win in the LED lighting drive power industry, innovation and cost are things that the winners of this industry must continue to consider. Whether it is innovation in terms of cost or product performance, it will achieve very good returns. For LED chips and packaging, Liu Bangyan mentioned: due to the competitive pressure brought by the market, packaging companies will continue to pursue higher lumens per watt (lm/w)With lumens per dollar (lm/$) The direction of product technology evolution is to enable low-and medium-power products to adopt high-power specifications to expand the scope of application. While the product price is gradually accepted by the market, those products that can provide large luminous angle, high lm/$, stable quality and certification will be easier to meet the market demand. Yiguang will make full use of the self-developed packaging technology to obtain the product's demand for various powers and the high quality expected by the market.