LED lighting companies need to unify their thinking and adapt to local conditions1

With the continuous implementation of the ban on Bering in various countries around the world, the demand for LED lighting market has greatly increased. As a big country in the LED lighting industry, China's LED lamps are also being exported to various places. For LED lighting enterprises, in order to do a good job in the export market, I think it is very necessary to systematically and systematically carry out brand output and channel construction. At present, there are not many LED enterprises willing to invest in overseas markets in a more standardized way. For example, many enterprises often arrange production and shipment after receiving orders. As a result, when the customer receives the product, it is two or three months later, and the other party may choose another home due to time constraints. In fact, if an enterprise wants to truly make a market, it must have investment, whether it is an overseas market or a domestic market. Multinational groups such as Philips and Osram have businesses all over the country. They set up institutions overseas to promote their brands and recruit local talents for localization. These experiences are worth learning from. Generally speaking, the economic and cultural development of each country differs greatly. For example, the development of market channels in the United States, Japan and some European countries is relatively mature and concentrated, with strong circulation channels. India's own lighting industry Foundation is relatively strong, Southeast Asia has more Chinese who master the sales channels of lamps and lanterns, and many lighting markets in emerging countries and regions are still dominated by hardware channels, etc. north American consumers have higher requirements for luminous flux and prefer warm white light; Consumers in Central Asia prefer cold white light of about 6000 K. Therefore, for the export market, our overall thinking is to unify the thinking and adapt to local conditions. The so-called unified thinking refers to keeping consistent in product planning, brand positioning and other aspects, while adjusting measures to local conditions is based on the current channel situation, consumption habits, industrial foundation, cultural customs and so on. tailor-made product mix, price policy, distribution system and public relations, and at the same time have a landing marketing team and advertising partners. In the actual development of the export market, enterprises are more likely to encounter two major problems: one is the lack of professional and suitable talents, especially in non-English-speaking countries, such as Russia and Turkey. the local people do not speak English. First of all, there are great obstacles in language communication, not to mention in-depth understanding of the local economic and cultural situation. Second, it is difficult to find a suitable agent. It is quite difficult to find a first-and second-level dealer with a deep channel Foundation in the local area. Therefore, enterprises need to be grounded when exploring overseas markets. For example, Jason has taken part in local exhibitions, forums and other activities. looking for local advertising companies to cooperate and match with marketing teams sent from China to enter the local market as soon as possible.