LED lighting companies have yet to find their own way

Since the Spring Festival, the author has visited dozens of LED lighting companies. For the current development of China's LED lighting industry, the general understanding of enterprises is even more cruel! More intense! The market is more popular! Behind this series of exclamation marks, enterprises also have questions: Where has the channel gone? Why do you have this question? It is because there are still many LED lighting enterprises that have not yet found their own way, and even many enterprises' understanding of the word channel is still at the shallow level of agents and distributors. When an enterprise lacks understanding of the nature of the channel, it is naturally difficult to find its own position. It is inevitable that where is the channel? Question. What is a channel? The popular understanding is the combination of ditches and roads. What is the ditch used? It is to drain the upstream water to the downstream. What is the road used? It is to connect one place with another. As for how to dig the ditch? How to build the road? There is no fixed mode, nor does it say that someone or an enterprise must dig ditches and build roads in some way; There is no restriction that a certain person or a certain enterprise can only dig a ditch and build a road. So, what should be included in the channel of LED lighting enterprises? The author believes that any way that LED lighting companies sell products to consumers is a channel. According to the popular classification in the industry, there should be circulation channels, engineering channels, retail channels, e-commerce channels, EMC channels, and business channels. These channels all need carriers, such as distributors, engineering companies, retailers, e-commerce platforms, energy-saving companies, shopping malls and supermarkets, etc. The current channel difficulties of LED lighting enterprises are confused by not knowing which carrier to look. The enterprise is multi-faceted, and the channel carrier is also multi-faceted. Many LED lighting enterprises simply understand the merchants in the current lighting professional market as distributors, which is very one-sided. In fact, which of the outstanding distributors in China's lighting industry is not fully developed? Liu Tongguang, Zeng Ping, Liu Mingxian, Zhang Wuren, Shen Weiyang, Su Hengbing and Xiao Wenbin not only have strong distribution ability in the local market, but also have very strong engineering Public Relations ability; They not only have beautiful stores, but also have experienced teams. Can you define them with simple wholesalers, engineers and retailers? Therefore, the author believes that where is the channel? It is simply a false proposition! For LED lighting enterprises, if you want to or don't want to, the channel is there, it will not be exclusive to an enterprise or an individual! Whether you have a channel or not depends on whether the company and the business are like-minded!