LED lighting companies break through e-commerce does not impact physical stores1

Lighting e-commerce has developed rapidly in recent years. Many lighting enterprises have followed the trend of the times and moved from traditional enterprises to e-commerce. Faced with this development trend, LV Weidong believes that the current market structure has been quietly changing, and the development of enterprises and dealers should be more professional and more subdivided. both the marketing team and the R & D team must develop in a professional direction. E-commerce cannot conflict with physical stores. Lighting e-commerce has developed rapidly in recent years. Many lighting enterprises have followed the trend of the times and moved from traditional enterprises to e-commerce. Faced with this development trend, LV Weidong believes that the current market structure has been quietly changing, and the development of enterprises and dealers should be more professional and more subdivided. both the marketing team and the R & D team must develop in the direction of specialization. Whoever is professional can seize the market. At present, distributors who go wholesale and circulation will gradually be replaced by e-commerce, because the cost of opening a store is much higher than that of e-commerce. Moreover, e-commerce can solve many problems, for example, we will establish our own service and logistics team, accumulate experience and popularity through wider channels, and promote brands faster and faster. In the future, e-commerce channels will gradually weaken the operation of physical stores in lighting City. Another point is that enterprises should not conflict with e-commerce. They can change their store opening mode to avoid conflicts of interest between enterprises and e-commerce, because online stores are mainly targeted at retail investors. therefore, the general online store sells home products. Therefore, enterprises can consider opening an engineering lighting store offline and a home display store online, so as to avoid conflicts of interest between e-commerce and agents. Cost performance and technology are both indispensable. In the past two years, the lighting industry is undergoing market integration. After the integration, there will definitely be large enterprises with brand influence. This kind of brand large enterprises have certain technological advantages. may take the lead in seizing market share. However, LV Weidong believes that even if it is a big brand enterprise, it will face many bottlenecks and problems. First of all, can the enterprise have enough resources, capital and talents to support for a long time so as to seize the market? Secondly, the homogenization of products in many enterprises is now serious, and it is difficult to make breakthroughs. It is difficult for such enterprises to survive in the market. Lu Weile said that if a company wants to find a survival point, it must be strong in a certain aspect of lighting, and there will be room for survival. Large enterprises can have an advantage in production capacity, but if there is no technology, it is also unstable in the market. It is necessary to have both the cost performance and the technical nature of the products. Intelligentization needs to find out the demand point. Lv Weidong also talked about his own views on another major trend of intelligentization in the development of lighting industry. He believes that the construction of intelligence requires direct communication and communication with manufacturers. The emergence of LED is to better cooperate with intelligent applications. Now people are pursuing the convenience brought to life by scientific and technological things, but does intelligent things meet the needs of customers? whether it is consistent with the customer's concept of intelligence, this degree is difficult to grasp. Because some intelligent things are not practical, it is meaningless to develop them. Therefore, the development of intelligence still needs to identify the customer's demand point. Only by identifying this demand point can a good intelligent application system be established. At present, many intelligent products are connected in series through Internet technology. Lighting may only be a carrier and then can be copied to various aspects. For example, an intelligent lamp can not only play the role of fire fighting and alarm system, but also achieve the functions of lighting or becoming a dispersion port of air conditioner. Furthermore, intelligence must be a trend, but for customers, whether it is good or not and whether it is cost-effective are very important. If it is too complicated, it is difficult to popularize and its application scope is very narrow. At present, it is possible that the intelligence is not advanced and mature enough. What can be done is only some similar products, for example, using WIFI system and other carrier broadcasting systems to do some applications. but here will definitely be subject to some industry constraints and regulations.