LED lighting branding will lock in: products and services1

The full outbreak of LED lighting industry is, in the final analysis, a contest about brands. The King and Kou under the brand war will eventually be reflected in the advantages and disadvantages of LED lighting products and whether the service is of high quality. In other words, products and services are the basic elements for creating LED brands. Products and services are the basic elements to build LED brands. Under the favorable background of industry development, some LED lighting enterprises have invited celebrities to speak for their enterprises. I hope to create the popularity of the brand in a short time. It is undeniable that this marketing method has a certain effect on building brand awareness in the short term. On April 16, I interviewed Liu Xiaoxiong, vice president of Shenzhen Jiawei Photovoltaic Lighting Co. , Ltd. and general manager of outdoor lighting sales center of LED lighting division on the brand construction of LED lighting enterprises. Before choosing a star endorsement, we must first measure the enterprise. We must fully consider whether the enterprise has sufficient funds to support the high endorsement fee and whether the star endorsement can bring long-term profits. whether the enterprise's products have enough core competitive advantages to impress consumers. If there is no cost-effective products and matching quality services as the basis, no matter how good the star, no matter how good the channel model can not help the company profit. Liu Xiaoxiong believes. Liu Xiaoxiong said that when the new era of LED comes, if the brand wants to get long-term recognition from consumers, it needs to exert its own positioning and tactics. In the process of building the brand of maixing lighting, Jiawei Co. , Ltd. focuses on the improvement of the cost performance and service supporting ability of its own products, and regards this as the basic and core element of the brand. [img] /uploads/allimg/140505/22-140505115036153. jpg [/img] With the increasing maturity of the market economy, the signs of brand showing the strength of enterprises and ensuring the quality of products become more and more obvious. The higher the brand awareness and reputation of enterprises, the more market share they will seize. The brand also represents the strength and culture of the enterprise, and the enterprise with brand awareness and reputation is more likely to win the market share. However, the formation of a brand needs time to settle down, but different enterprises use different time in the process of building a brand, which mainly depends on the positioning and tactics of the enterprise. In the process of brand building, enterprises can actively use various media to promote, and at the same time, they should also think about how to quickly achieve the strategic layout from point to area through channel construction. The full outbreak of LED lighting industry is, in the final analysis, a contest about brands. The King and Kou under the brand war will eventually be reflected in the advantages and disadvantages of LED lighting products and whether the service is advanced. In other words, products and services are the basic elements for creating LED brands. Liu Xiaoxiong pointed out. Reputation is a necessary condition for the increase of product sales. Traditional lighting enterprises have already possessed strong brand influence and product research and development capabilities. After turning to LED lighting, their products are more easily recognized by consumers. However, most of the products of these enterprises are positioned in the middle, the price is relatively high, and many people have more than enough strength. According to this, Liu Xiaoxiong suggested that emerging LED enterprises should seize this opportunity to consider not only the popularity but also the reputation of the brand in the process of building LED lighting brands. It is necessary to clearly realize that popularity is only cognition, and reputation is a necessary condition for the increase in product sales. LED enterprises should formulate effective promotion methods according to their own development goals and positioning, highlight enterprise brand elements, and publicize and pave the way around core competitive advantages. More importantly, it is to continuously improve the competitive advantages and service capabilities of products, and actively build and maintain channels to achieve the goal of seizing more market share. Liu Xiaoxiong concluded. When the new era of LED is coming, if the brand wants to get the long-term recognition of the vast number of consumers, it needs to exert its strength from its own positioning and tactics. Emerging LED enterprises should seize this opportunity to consider not only the popularity but also the reputation of the brand in the process of building LED lighting brands. It is necessary to clearly realize that popularity is only cognition, and reputation is a necessary condition for the increase in product sales.