LED lighting boom increases competition

On Middle April, Jiang Xinhua, the owner of Nanshan Yufa's furniture, got the electricity bill for the previous month. He was pleasantly surprised to find that it was less than 4000 yuan. Excluding factors such as the Spring Festival and holidays in February, after using LED lamps, nearly 7000 square meters of shopping malls can save less than 3000 yuan per month. The case of boss Jiang is a microcosm of the rapid development of LED lighting in 2014. Recruiting people, lighting companies collectively increased their staff. Shortly after the Spring Festival, @ LED lighting person gu Yubo, whose real name was certified as the domestic marketing director of Shunhe lighting Appliance Co. , Ltd. , said on Weibo: last night, a friend called for help. His LED lighting company needs to recruit 800 strong men by the end of April. What is this! It is better than 400 strong men of general manager Wu of Yiguang. General manager of Yiguang lighting @ Wu Zhengyi then replied: it is necessary to build momentum, and sustainability is king. This morning, it was reported that a company is preparing to recruit more than 800 people and is ready to work in the market. There are a lot of brands to let go this year, and the strength seems to be great. Shunhe lighting is located in Zhejiang, and Yiguang is a Taiwan-funded factory in Shanghai. It is an enterprise that manufactures LED lamps. And Shenzhen, the largest domestic LED industry base, can be seen everywhere. Longgang shenghongliang Company is engaged in LED lamps. The boss Li Guoping turned around in the United States and Russia last year and met a group of customers. After the Spring Festival this year, he started to recruit people, up to now, nearly 60 people have been added. The chairman of Jingyuan Optoelectronics is a major LED chip manufacturer in Taiwan. Its chairman, Li Bingjie, said that this year is a year of rapid increase in LED lighting penetration, and the industry will enter the Golden three years, the company's profit will be better than last year. With the ban on Bering, the demand for export and domestic sales increased. The U. S. government announced that inefficient incandescent lamps will withdraw from the U. S. market from January 1, 2014. Prior to this, the EU and Japan had completely banned the use of incandescent lamps in 2012. The US government's ban on Bering is likely to make North America a large export market for LED lamps in China. China has also issued a road map for the ban on white, which will be gradually realized between 2014 and 2016. A document issued by Guangdong province in 2012 stipulates that all government projects will use LED lighting. Starting from this year, Jiangsu, Fujian, Shanxi, Hunan and other provinces have also introduced similar documents. According to Moore's law, people-friendly prices are favorable for Popularization. Li Hongcheng, secretary general of Shenzhen LED Industry Association, believes that LED lamps are also electronic products. According to Moore's law of electronic products, prices drop by half every 18 months, the price trend of LED lamps has basically met such a rule in recent years. From the LED product procurement and trading center Huaqiang LED trading center, the price of T5LED fluorescent tubes is around 30 yuan, which is similar to the market price of ordinary fluorescent tubes. The price of 5W bulb lamps is generally around 20 yuan, which is further closer to the price of energy-saving lamps. In Jingdong Mall, a 3WLED bulb costs 4. 8 yuan, the price of the same brand of 7W bulb is 16. 8 yuan. Such prices are almost the same as ordinary energy-saving lamps. Famous Brand Foshan Lighting (000541, stock bar) The price of the 5-pack 3WLED bulb is 89 yuan, and the unit price is less than 20 yuan. The price of the 10WLED ball bulb of international Philips is 59 yuan, which is 10 yuan lower than a month ago. The price difference with the Philips energy-saving lamp has fallen by about 1 time, compared with 2013, 1. The 5-fold spread narrowed further. More people-friendly prices undoubtedly remove major obstacles to the popularization of LED lamps. De-capacity, the economy has increased competition, and since the end of last year, LED stocks have ushered in a wave of skyrocketing. Among them, from December 20 to February 10, 2013, one of the leading stocks, the joint construction of the photoelectric range rose as high as 69. 39. From the financial report of the first quarter, the performance of companies such as jufei Optoelectronics, Guoxing Optoelectronics, Liad and Lehman Optoelectronics has achieved different degrees of growth. For Shenzhen, the recovery of the LED industry is of great significance. As a large industrial base in China, Shenzhen has thousands of LED enterprises and 9 A- share listed companies, involving the whole industrial chain from chips to applications. However, some analysts believe that with the rapid growth of LED lighting demand, there will be a round of de-production process, market concentration will gradually increase, prices will be relatively stable, the industry will gradually resume growth, and the economy will increase. Li Bingjie, chairman of Jingyuan Optoelectronics, stressed that although the prosperity has rebounded, competition will increase and industrial operations will be more severe.