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LED lamps 'fake door' frequent LED industry how to cure?

The problem of LED lighting fraud has not appeared in recent years. Due to the lack of industry standards and market supervision, inferior quality and fraud have been plaguing the industry for a long time. LED lighting industry is one of the fields of energy conservation and environmental protection. With the support and support of policies, it is not uncommon for the LED lighting industry to actively participate in capital during its development period, this is also the deep reason why counterfeit and shoddy manufacturers are flocking. The store became a big helper in the fake chain. The counterfeiting gang often sells and sells a place with a hammer and a shot for a place and the way of production is free from the edge of lighting companies and lighting products. At the same time, the hidden rules of profit sharing between fake manufacturers and lamp stores or some dealers lead to the fact that fake lamps not only exist in husband and wife stores in the second and third tier markets, but also enter large lamp stores aboveboard. In a sense, the counterfeiting door is a tacit understanding of the counterfeiting platform based on the premise of the binding of the interests of the counterfeit manufacturers and the lighting stores. The Source of the fake is banned without restricting the consumer platform. Only by manufacturing and selling both hands can we fundamentally cure the phenomenon of repeated counterfeiting. Supervision can't save enterprises and the market. Some media and enterprises attribute all the reasons for the rampant counterfeiting to poor supervision by relevant departments and unsound industry standards. Although the responsibilities of supervision departments are difficult to take off, however, if the lighting companies still rely on the regulatory authorities for the hope of radical counterfeiting and selling. On the other hand, there are too many such things, some of which are not managed by the law, and some are not managed. Over time, a gray area of fraud is formed. Therefore, instead of putting the responsibility of not being settled on the supervision department, lighting enterprises should cooperate with local markets to strengthen the construction of their own links, supervise, cultivate and publicize their products and brands. It is an inevitable choice for many lighting enterprises to seek breakthroughs in sales channels to become the next stop on the line. In addition, the inclination of relevant national policies to the Internet is becoming more and more obvious, the e-commerce platform, which is already in the whirlpool of fake goods, will surely become the next profit grab point for LED lighting counterfeiting groups. In addition, lighting companies need to pay attention to the fact that a big difference between online and offline sales is that fake lighting products do not need to be sold through stores and storefront channels, instead, the virtual e-commerce platform replaces the sales of manpower, and delivers the fake lamps to a single buyer through express delivery. This has increased the difficulty of counterfeiting to a certain extent. LED lamps and lanterns are frequently used. It is unrealistic and impossible for lighting companies to hope for a complete cure. It is not only the original intention of enterprises, but also the starting point of fake sellers, what lighting enterprises can do is to be vigilant and strengthen the integration of their own brands and terminal markets. At the time of the rise of new channels, lighting companies also need to think more about how to be wary of online sales, after all, this piece of meat will be the next stop for counterfeiters.

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