LED lamps and lanterns stores 'mess' crisis highlights transformation trapped way out?

As the world's important production base of lamps and lanterns, lamps and lanterns product category is abundant in China, with the constant improvement of the national life quality, the lamps and lanterns of domestic brands also have mushroomed rapidly in recent years to build, came into being in the nature is more and more specialized lamps and lanterns. Then, behind a huge dealer dimension, this year has led to a new crisis. Sell hot: commercial real estate hot, new stores have sprung up on one side is a traditional lamps and lanterns stores have to find a way out, one side is the emerging markets rise, reflect the LED industry hot hot, distributors and manufacturers 'cold' stands in stark contrast to shiver. In town, for example, according to the statistics, town there are 45 of professional lighting markets, which have been built in 29, lights are silver spring lighting plaza, times square, ancient, modern lighting lighting, century square lighting square plaza, huaxing lighting square, the Milky Way lighting square, hundred sheng lighting square, huayi lighting square, king's lighting square, square, east department store, line standard lamp act the role ofing, longquan city lighting square, and the exhibition lighting, etc. , currently under construction in stores has 16, including the star alliance, and square, lamp king square and cubic light, lighting the people square, etc. Early in the early part of the lighting industry development, because the supply is less than the demand, the production enterprises as long as the product produced has dealers line up to pick up, this also formed the 'lights' ancient town form characteristic of the industry - — Front shop, back factory. Each manufacturer just waiting in outlets from all over the country dealers to purchase. After 30 years of development, matured and has given rise to a large number of professional markets. Current lamps and lanterns stores across the country construction is underway, anhui fengyang international crystal lighting city, new international lighting city, wan helped lighting lighting industry and international lighting square, lamps and lanterns of ganzhou city, such as professional lighting stores rise upsurge gradually shift to the mainland. Stores disorderly, specialty stores, more disorderly, emerging markets rise, however, the domestic act the role ofing stores seem to be always easy to give a person a kind of 'more, scattered and disorderly' impression, the guangzhou Aladdin electronic commerce co. , LTD. , vice general manager of Yale, said before the information asymmetry, the material is not developed, the communication between buyers and sellers is not smooth, there are a lot of in the middle of the trade and agents or soho. At present domestic lighting circulation channels are the traditional mode of retail and wholesale. The spontaneous behavior of the market, the lack of unified planning and guidance. It also reflects the terminal market in the future lighting market is bullish, hoping to gain a foothold in the future competition. This may be the cause of lighting stores more scattered. In the current lamps and lanterns lighting stores has become increasingly fierce competition situation, stores, intensive, and brand service is an inevitable trend. Sells brand gold content is higher, stronger, service quality guarantee is more perfect, resource integration ability more freely, the comparative advantage is more obvious, its comprehensive competitiveness is stronger also. Traditional stores transformation case: jiangsu bright market of lamps and lanterns 'can really put the traditional e-commerce business down? Jiangsu bright market of lamps and lanterns has recently been thinking, traditional stores how to dock with electricity. 'The first electrical business on the BBS, Aladdin jiangsu bright market of lamps and lanterns XiaoXiaoHong said. Traditional industries carry the heavy burden, if wanda cannot find the strong reason to fight with electric merchants, lamps and lanterns stores how to fight with electricity? In the face of new things, do not use a lens to judge, traditional stores to consider how to merge with electric business. Specialty stores and electricity are complementary to each other, so, there are two places can do, is a production market in guzhen town, zhongshan, guangdong the second is the jiangsu changzhou. Changzhou turnover is $60 a year ( C. ) , registered in industrial and commercial businesses have more than 2600, arrive from changzhou jiangsu can be reached any county, so complete peripheral industry, nourish the surrounding thousands of electrical contractor self-employed. Changzhou market although logistics radiation is very strong, but radiation is limited, the arrival of electricity light lamps sold in various places across the country. Since individuals can do it, that the market can also. So glorious market shake-up in the stage of market of lamps and lanterns choose cooperation with Aladdin mall, the whole market of lamps and lanterns move online, professional to professional team, brilliance of market of lamps and lanterns is offline service.