Faced with high visibility, covering power, capital is abundant and has a strong national invasion ability strong brand market, the led street lamp of regional brand, how to survive, how the regional brand after a into play to their own advantages, to protect and strengthen the original
in the face of high-profile, wide coverage, well-funded, market aggression ability strong national strength brand, led street lamp regional brand how to survive, regional brand, how to survive? After entering a, give full play to their strengths, protect and consolidate the market position? This is in many parts of a serious and urgent problem facing the brand. Led street lamp regional brand should work to narrow the battlefield, in order to win the local military superiority, trying to be a big fish in a small pond, and find a small to large Led street lamp manufacturers, don't want resources into, and they can keep up with market segmentation, a breakthrough in the product, and always maintain the advantage. In order to preempt the regional market. Our regional strategy is more and more clear. They make full use of their own brand and scale advantage, dig channels, launch a price war, launched to meet local consumer demand the product, manufacturing & other extortionate &; Years of formation channels and products such as regional advantages disappear overnight. To niche products as the breakthrough point, to become a leader of a particular niche, help enterprises to promote their brands in the industry. Want to in a specific field of its own, must find their own survival. In the product line layout, capital strength and the led lights market development capability, regional small and medium-sized brand generally lagged behind the large national brand. Regional brands need to be resolved & other financial strength is limited, the personnel quality, management and sales model to be innovative, high-end users in brand consciousness to cultivate, reputation needs to be improved. The same pressure. Therefore, in the encounter & other during the invasion, regional brand is often passive. We need to take the initiative to build its own brand led street lamps, improve visibility.