LED industry 'war' record

Recently, the Hurun Rich List and the top 500 Guangdong manufacturing companies were released. One is the list of domestic financial and economic comparisons, and the other is the list of enterprises in Guangdong. There are many LED companies in the two lists. The LED figures in the major lists have recently been released by the Hurun Rich List and the top 500 manufacturing companies in Guangdong. One is the list of domestic financial and economic comparisons, and the other is the list of enterprises in Guangdong. There are many LED companies in the two lists. On the powerful LED enterprises in Guangdong, sanan, mulinsen, Foshan Lighting, qinshang Optoelectronics, Lehman shares, Zhou Ming technology, Lianjian Optoelectronics, MEDA digital, Op lighting, Liad, etc. are all very well-known enterprises in the industry, in the chip, packaging, downstream lighting, display and other leading comprehensive strength, and thus also on the list. Guangdong is a gathering place for large household manufacturing enterprises. Enterprises such as lighting, paint, ceramic tile bathroom, sofa and wardrobe have developed rapidly in recent years. With the accumulation of enterprise wealth, brand awareness has been widely spread, more Guangdong companies are on the list. In the era of big home, the development of Guangdong enterprises including lighting is expected. In-depth report: the supply and demand pattern of LED is undergoing profound and fundamental changes. The improvement of domestic supply and demand structure has promoted the change of LED lighting pattern. Last year, LED chip production capacity was seriously excessive. At the beginning of this year, a wave of price increases was LED by Jingyuan Optoelectronics, chip packaging enterprises in the upstream of the LED industry chain frequently raise prices, and some products have even increased by more than 15. At the same time, the industry concentration has increased significantly, the overall industry access threshold has increased, and the weak have introduced and the new ones have decreased, the bargaining power of leading chip packaging companies has risen sharply. In addition, upstream subsidies are also narrowing, which has greatly inhibited the disorderly expansion of LED chip production capacity and changed the supply and demand pattern. On the other hand, according to the performance report in the first half of 2016, the revenue of many LED listed enterprises increased by more than 40 year on year, and the revenue of LED lighting enterprises ushered in an inflection point. At present, the penetration rate of LED lighting is only 27. 2. The implementation of this year's ban on Bering will accelerate the alternative development of LED. At the same time, the small distance between inside and outside the house will continue to be hot. The new demand of 40 billion pieces per year in the next two years will gradually increase the prosperity of China's LED industry. In the future, if the government further subsidizes the LED lighting application end, it will fundamentally improve the overall supply and demand pattern of the LED industry, and the domestic LED industry chain is expected to benefit as a whole and further warm up. Looking at the international aspect again, in recent years, with the successive fade-out of foreign lighting giants in the field of LED lighting, the development of China's LED industry has been promoted to a certain extent. At the same time, the industrial dominance has gradually shifted to mainland China, with the increase in the number of cases of Chinese-funded mergers and acquisitions of international giants, LED technology is also inclined to the domestic market, and patent barriers are expected to open. The LED lighting pattern is undergoing profound changes. Looking at the two-way investment trend between China and Germany from the acquisition of Osram by San'an Optoelectronics, ALA Guangdian: the loss of suffering and the spirit of openness are contrary to the former prime ministers of the two countries, we can already see the great imagination of investment complementarity between China and Germany. The snake has not yet entered the substantive stage and has been heated by the media, which can only prove the urgent and cautious mentality between the two. When industry 4. 0 when it comes to Made in China 2025, an open and positive attitude is even more important. Osram and Sanan are very representative in the industrial manufacturing industry of the two countries. The exchange of technology brands and capital and manpower will become the norm afterwards. We know that the general lighting market has gradually become a small-profit market at present, and the technical threshold has also become less high. It is obviously not economical for giant enterprises to bet on such traditional patents with funds and costs, therefore, keeping an open mind on related investments is not just empty talk. Therefore, it is obvious that the realization of the benefits of their respective advantages can not be realized by suffering from losses. This is also in line with the law of world trade growth. What modern society needs is a more pragmatic and open attitude. Taobao should be cautious in selling lamps, and give up scalping as a poison. There is no shortcut for e-commerce. With the rise of e-commerce in the LED industry, the lighting industry has a new channel, at the same time, it has also spawned a number of emerging e-commerce brands. However, while e-commerce is getting more and more popular, the problems under the bright appearance are gradually emerging. Taobao and Tmall the current system, almost all merchants are more or less involved in the list. In particular, new entrants, who want to get better traffic and rankings, have to invest high promotion costs to join the army. Earlier, Pinyi lighting declared bankruptcy, which sounded the alarm for the industry. Pinyi lighting once rose rapidly as an e-commerce dark horse in the lighting industry, and its fall caused great shock in the industry. The brush list has seriously led to a transaction bubble, the promotion cost is high, and the lack of support from independent brand products makes the whole chain very fragile. With the entry of major domestic first-line brands into e-commerce, the hot e-commerce brands in the past two days have been greatly impacted. The online and offline combination mode has gradually been recognized, and enterprises are also expected to enter, it can rewrite the development mode of e-commerce in LED industry and establish a healthier industry atmosphere.