LED industry 'Regular Army' victory signs appear

In various lamp markets in Hangzhou, dealers who open stores and sell lamps are more or less selling LED products. There are special stores to act as agents for a certain brand, and there are also small batches of LED products to test water, not to mention one. When the reporter visited several major lighting markets in Hangzhou, he found that the situation of the dealers was several happy ones. On the whole, the merchants who sell the products of regular manufacturers are more positive and optimistic about the LED market performance, and also have the intention to gradually expand the proportion of LED products; The shopkeepers who operate small brands and even assemble products are relatively conservative and wait and see the future development of LED products. The proportion of regular troops has increased. I have been acting for this LED brand for several months, but the current sales have reached 500 thousands or 600 thousands yuan. I estimate that it will reach about 2 million yuan in 2013. An agent of a brand of LED products in the Angel lighting market said, but the price of this brand of products is still relatively high, we mainly target the audience, development engineering, design institute customers. In 2012, the ratio of LED products to traditional lamps in our store has reached 9:1, and all LED products will be operated this year. The dealer said that the first half of the store is mainly to display products, and the warehouse is reserved to meet the demand for small-volume shipments. If there is a large order, it will be directly coordinated with the manufacturer and shipped to the store. At present, LED products still have a large number of downlights and spotlights, which will be used in many engineering projects; LED panel lights and ceiling lamps are also developing rapidly. If the private market starts in an all-round way in the future, I believe the demand for these two products will be even stronger. In 2011, LED lamps in our store only accounted for about 5, which rose to 30 last year and I plan to increase to about 60 this year. A distributor of a domestic first-line brand in Shen Banlu's lamp market said that our current LED products are still based on home engineering, and ceiling lamps are the advantages of this brand. In terms of traditional lamps, this brand has cooperation with a domestic first-line real estate developer, and the possibility of cooperation with LED lamps will not be ruled out in the future. If achieved, enterprises and dealers will achieve a win-win situation. The miscellaneous army is miserable. Look at these products. How can someone buy them with such poor quality. When the reporter interviewed in the Oriental lighting market, a dealer who was going to close the store and switch to another line showed the reporter a LED ceiling lamp. At that time, the manufacturer representative came over and said that the product was no problem, however, it is a problem for customers to buy it everywhere. Now they can't find it when they call the manufacturer. As a dealer, they can only recognize their bad luck. When asked how to deal with these products, the boss said that he could only pull home first to see if he could contact the factory again. There are too many LED products, and the manufacturers say that their things are good. After the real contact, they find that the water is too deep. In the West Lake lighting market, a dealer who specializes in engineering also said that the current brand disorder is a major problem affecting the development of the LED industry. The project has a large amount of procurement and cost control requirements, so there are also many LED products with poor quality. If the customer proposes a price, the dealer may recommend the corresponding grade of the product, and first make a transaction to make money. During the warranty period, as long as there is no big problem, even if it is passed, the dealer will not pay attention to how long the subsequent light can last. He also admits that this is not conducive to the development of the industry in the long run. If there are subsequent problems, it will seriously affect the overall evaluation of LED products by customers, and even lack trust in some brand LED products. If we get the standard from the source of the enterprise and the first-line, second-line and public brands are clearly separated, not only dealers can choose the brands to be agents according to their own strength, as far as customers are concerned, they also know what kind of products they can buy within their budget, so that the development of the whole industry will become standardized and mature. As a dealer, I dare to let go of this product. In response to this market situation, a dealer who has been in the store for 7 years has expressed his opinion that when the brand of LED products can embark on the Bright Road, perhaps only by time.