LED industry as a whole ushered in a golden development period1

In 2013, the LED market demand exceeded the expectations of many LED enterprises, although the industry is still facing fierce competition, irregular market, structural overcapacity, imperfect standards and other issues. however, many powerful companies have followed the trend of market changes and played a beautiful battle. At the beginning of the new year in 2014, driven by the great potential of the general lighting market and the arrival of the sweet spot of replacement price, the high growth of LED lighting industry has been further clarified. What is the overall trend of the industry in 2014? What areas and links are worthy of investors' attention, and what risks are the current industry facing? Which potential technologies are likely to form large-scale mass production in the coming year? In the standard link, what are the issues worthy of attention? What are the new changes in sales channels and methods? In response to these problems, this newspaper has conducted research and in-depth interviews, communication and interaction with people in the industry in order to provide reference for people in the industry. In 2014, the industrial growth rate will not decrease, and the penetration rate of general lighting will double. Under the general trend of energy conservation and environmental protection, the prospect of LED industry is also relatively clear. With the advent of the LED lighting era, the future growth rate of the industry will continue to accelerate. According to the annual growth rate of China's LED industry output value in 2014, of the respondents chose 20 ~ 30, there are also 24 respondents who think it is 30 ~ 40. Industry insiders are generally optimistic about 2014, and believe that both the overall industry and the downstream general lighting market will continue to rise and maintain rapid growth. With the improvement of technology and the decrease of cost, LED lighting has been able to replace most industrial, office, commercial and household lighting. The price gap between LED products and traditional lighting products has further narrowed. will strive for more market share of traditional lighting products. In 2014, the second wave of incandescent lamp prohibition peak will be entered, and the demand for replacement market will be further increased, which will also accelerate the promotion of LED lighting products. The LED industry as a whole is in the period of accelerated growth the LED industry as a whole is in the period of accelerated growth. The focus of investment is the overcapacity of downstream applications, which is a big risk. In view of the links worthy of investment in China's LED industry in 2014, downstream applications are high. the second is supporting, and the service industry ranks third. In recent years, there has been a serious structural overcapacity in the upstream. Even if the market starts to pick up in 2013, the vast majority of enterprises are unable to increase their income and the net interest rate has dropped seriously. With the gradual opening of the downstream market, the operating space and imagination space are also relatively large, which has become an investment in everyone's eyes. Judging from the investigation, the supporting and service industries have gradually received attention. According to the development of the industry in recent years and the problems encountered in practice, there are not many supporting enterprises that can really keep up with the development of the industry, and there is much room for development. The industry is gradually maturing. Compared with the more and more fully developed upstream, middle and downstream links of the industrial chain, it provides services for the development of all links of the industry. For example, service links such as e-commerce platforms also have development opportunities and are worth trying. With the gradual maturity of the industry, a large number of enterprises have gradually attached importance to the establishment of their own material analysis laboratories and device testing laboratories. At the same time, production has gradually introduced automatic production equipment, etc. equipment Companies will also usher in development. The LED industry as a whole is facing a period of accelerated growth. 2014, the industry should pay attention to the big risk factors. The excess energy in the middle ranks first with a proportion of 56. Based on the investment accumulation of the industry in the past few years, the production capacity will be slowly released and the market demand is continuously improving, but whether it can match the production capacity is still unknown. In particular, the prosperity of the market has risen, and there are signs of another influx of investment. Whether this will cause a new round of overcapacity is also a concern of many industry insiders.