LED gradually developed into the mainstream branch of the lighting industry

With the gradual development of LED lighting fixtures, LED lighting fixtures have gradually replaced some traditional light source products in public places such as lighting engineering auxiliary lighting. However, the bleak end of the semiconductor lighting exhibition held in Shenzhen in October 14 this year seems to be a sign of the current consumer dilemma. He Huahua, a consultant researcher at CIC, pointed out that high prices should be a big obstacle for products to gain consumer recognition. At present, most products are more than yuan, and it is difficult to go to the masses, although the products are widely used, they are mostly concentrated in public places and are usually purchased by the government. If they are to be accepted by the general public, there is still some room for price compression. With the further expansion of chip production capacity, the price decline is an inevitable trend, and the profit margin of enterprises will be greatly reduced. Apart from the price factor, the quality of the product has also troubled the current consumer market. There is no concept of energy conservation and environmental protection, and there is no time to take into account other factors and stability of the product, it is difficult to compete with other lighting brands. As there is no unified market standard, the development level of enterprises in the industry is uneven, the quality of products is mixed, and the competition in the industry is chaotic, which has severely dampened the enthusiasm of the market and destroyed the newly established market recognition, at the same time, it affects the establishment of corporate brand image, and the concentration is not high, which makes it difficult to realize real marketing management. Zhang Yanlin, the consultant and research director of CIC, pointed out that in order to open up the market for a new type of product, it needs a stage of acceptance. During this period, the quality of the marketing model will directly determine the market size of the product, the existing LED lighting products have not formed relatively independent sales channels and modes, most of which are incidental sales in shopping malls. Simple government procurement cannot achieve the ideal effect, more often, a diversified sales model is needed. If it can complement the government promotion, it will lay a good foundation for the promotion of the entire product. According to the '2010-2015 China semiconductor lighting (LED) Industrial investment analysis and Prospect Forecast report shows that as a representative of new energy and energy-saving lamps, the broad market prospect of LED lighting cannot be underestimated. The entry threshold for LED lighting industry is too high, and only enterprises with sufficient funds and technology can enter this field. The price of LED lighting terminal products is too high, which leads to the market unable to grow explosively; The industrial chain is too long, resulting in a long product development cycle.