LED export to domestic sales, the road is bumpy, the future is still bright

Recently, the author saw a post on the intranet website about the topic that LED domestic sales are better than foreign trade. Some domestic enterprises in the LED industry have expressed their opinions. Some enterprises agree that the foreign market is still quite good. The key depends on your product price and product quality. The domestic market is also quite large. The key depends on your public relations ability and contacts. Some enterprises said that foreign trade is more than domestic trade. Some enterprises also expressed their concerns. For example, Shenzhen siot Optoelectronics Co. , Ltd. said that domestic sales are also for foreign trade companies. now the Chinese are not used to using LED lights. In China, there are 80 million smuggled enterprise products relying on exports. Even some listed companies that are leading companies in the industry are not optimistic. Many LED export enterprises have made the choice of turning domestic sales and opening up emerging markets in the mainland. But in the face of the domestic lighting market, they are confused and black. What's more, the huge market space after the elimination of incandescent lamps is not in the first-and second-tier cities, but in rural areas and in backward and remote areas. This is indeed a big problem. We know that in China, many rural families generally use white-woven lamps. Although it is in rural areas where the economy is relatively backward, the annual sales volume of incandescent bulbs is about 1 billion, and the market is huge. With the rapid development of rural economy and the improvement of farmers' living standards, their requirements for the quality of living lighting are also constantly improving. Especially after the introduction of the government's policy of promoting energy-saving lighting, it has stimulated a huge demand in the rural market. The author also observed that in recent years, rural people have begun to pay attention to environmental protection and energy conservation. How do you know? As you can see, almost every household has electric cars, the roof of the House is also equipped with solar energy, and the dim light bulbs have been replaced with bright energy-saving lamps. This shows that farmers' enthusiasm for low-carbon and environmental protection is increasing day by day. This phenomenon also provides a benign concept guidance and consumption support for LED lighting to open up the rural market. China is a large agricultural country. In recent years, in addition to the government's attention to rural areas and agriculture, and under the environment of strong support, almost all LED enterprises have seen this vast market. With the maturity of LED technology, LED lighting is more and more widely used in rural home lighting and agricultural lighting. For example, the treatment of crops is also a common technical measure in agricultural production. The traditional method is to add a filter in front of the incandescent lamp, which filters out the unused light, but also loses some energy. The LED light source has the advantages of power saving, controllability and adjustability, and the illumination wavelength can be adjusted arbitrarily, which can meet the requirements of different light bands in the growth process of different crops according to requirements. At the same time, due to the small size of LED light source, it does not occupy too much agricultural land and space and does not affect crop growth. Therefore, compared with traditional lighting products, LED lighting products can not only reduce energy consumption, but also greatly improve the use value of light sources, promote crop growth and increase crop yield. Although the rural market is a good prospect, for LED enterprises, the big competitor is energy-saving lamp enterprises. Energy-saving lamp enterprises take full advantage of the market. In order to seize the market space for the elimination of incandescent lamps, energy-saving lamp enterprises are attacking the countryside and are in a menacing situation. LED home lighting enterprises are also facing competition and pressure. At present, it seems that it is much more difficult for LED enterprises to go domestic than export. Part of the reason is that LED prices are much more expensive than ordinary energy-saving lamps. In some rural areas or backward cities, still not widely accepted by people. However, with the introduction of China's 12th Five-Year Plan, there is a very clear mention of LED lighting industry, which seems to make LED enterprises see hope for export to domestic sales. Whether it is international or domestic big names, or small and medium-sized enterprises that have threatened to only export, they are all eager to try and swear to make a fortune in the domestic market. In order to expand the penetration rate of LED lighting in the domestic market, local governments will also formulate their LED lighting subsidy policies in the 12th five-year plan of our country. Therefore, the subsidy policies of local governments will be quite different. there are different subsidy policies released in street lamps, commercial and home lighting, which are expected to be set at the end of 2012, which will reduce the price difference between LED lighting and traditional light sources and energy-saving lamps. At present, the price of LED lamps is still several times higher than that of traditional light sources, so the implementation of subsidy policy will help to shorten the selling price of LED light sources and energy-saving lamps, so as to accelerate the popularization of LED lighting market. On the other hand, suppliers can also focus on providing high-quality products to consumers without excessive price reduction competition and increase their confidence in purchasing LED lighting products. The future is bright and the road is rugged. We analyze the form of today's society and know that in foreign markets, the European and American markets are relatively low, and the export is affected. However, China's domestic demand has increased, and there are large rural markets that can be opened up. In addition, with the support of policies, it is believed that the road for LED enterprises to export to domestic sales is difficult but the prospects will be bright.