LED equipment industry falls into industrial dilemma

Industry insiders broke the news that this year's LED equipment industry, except for a few manufacturers with high-margin equipment sales, has been able to pass, and the rest of the companies have experienced different levels of financial problems, and they are in urgent need of financing to tide over the difficulties. Although the overall equipment demand is not very strong, the competition is very fierce. According to the high-tech LED Industry Research Institute (GLII) Statistics show that there are about 40 manufacturers involved in the light splitting and tape weaving machines of the packaging rear section equipment, of which there are more than 10 large-scale enterprises, while there are only more than 10 enterprises involved in the packaging front section equipment Crystal fixing machines and wire bonding machines. Even the small market segment of laboratory testing equipment is involved in about 10. Relatively fixed market share, the huge number of domestic equipment manufacturers let the industry return to the old road of price war. The selling point of domestic equipment has become a low price. For packaging equipment, no one cares if it is 30 lower than ASM. The premise of selling at a low price must provide the same performance as ASM. Judging from the 2013 interim report released by ASM, its revenue is 49. 5%. HK $7. 6 billion, gross profit 14. 4. 5 billion Hong Kong dollars, the gross profit rate is about 30, if the domestic equipment is 30 lower than them, it is almost equal to no gross profit, in this case, at least two technology upgrades and continuous development of new models must be guaranteed every year. Deng Suimin also said that from the current market demand, the production capacity of the packaging equipment enterprises that have been invested is far greater than the market demand, because the continuous use of equipment has a certain depreciation cycle, it can only be eliminated after the new technology and new technology come out. Such a financial report may be good in the equipment industry. We and ASM are not on the same starting line. They have been doing it for decades, and we have only been doing it for a few years. It is really difficult to keep up with them in performance. A deputy general manager of an equipment manufacturer in Shenzhen told reporters that most of the low prices in China rely on materials and labor, but if you want to ensure the performance of this thing, you can't save it. You must buy it, especially the core components. To save costs, we can only work hard on the module. It may cost tens of thousands of pieces to buy a whole module, but it may cost only a few thousand pieces to buy materials and come back for research and development, but these all need to be developed by technicians, the end result of the cost does not come to the end and return to the gap in technology. Deng Suimin also said that there is still a certain gap between the new equipment domestic enterprises, but the gap between the old equipment and the old equipment has become smaller and smaller. The equipment industry is still looking at the competition of strength. The current LED is the same as the situation of the semiconductor. It started to develop very slowly and slowly grew to the outbreak. 1- Two years later, it began to shuffle, and it was stable. It must be those companies that had no technology and only relied on plagiarism. Although everyone is talking about technology first, it seems that everyone in the industry is still competing for the price and payment method. It is said that the price of packaging equipment in Zhongshan has been heated up, and there are already factories that can ship at zero profit and even pay in installments. The above-mentioned vice president of an equipment manufacturer in Shenzhen detested this phenomenon. He said that the installment payment was acceptable when the packaging was hot in the past few years. After all, the packaging factory could create value immediately after obtaining the equipment, the payment is not a problem. However, the packaging industry is very sluggish now, and the arrears of suppliers are very serious. It is difficult to guarantee the payment of our equipment factory. However, it is impossible to reverse the market habits now, so the equipment factory now has a big problem in the general capital chain.