LED enterprises should be self-reliant and realize the dream of light revival1

Having products without licenses has always been a stereotype that LED enterprises in our country cannot get rid of in recent years. Facing the banter and destruction of foreign bosses, facing the cold reception and disdain of domestic and foreign markets, the voice of competing for a brand has become more and more fierce in the industry. This is a battle of honor for the benefit of the country and the benefit of others. However, this war on the verge of attack cannot be a quick decision. The factors that determine the evolution of the war situation are numerous and complicated. lack of technology, price swings, weak self-built brand awareness, and under-fire policies are still the shortcomings that LED enterprises in China cannot avoid. Therefore, it is necessary to remove these obstacles that hinder the development of LED brands. it is necessary to have a tough mentality and have the mental preparation to fight a protracted war. Don't be too hasty but it will be counterproductive. In view of the current situation that LED enterprises in our country have products without licenses, the industry leaders and academic elites who always pay attention to the development of LED industry have also made their voices one after another. They criticize the current disadvantages and sigh with regret for the fact that LED enterprises in our country have products without licenses. but they have placed more hopes and expectations on the LED industry. Wu Hong, director of the Shanghai lighting Society, said that most LED enterprises in China are repeating the simple labor of OEM and processing, and the enterprises that work for international lighting giants such as Philips and oshilang are not enumerated. the original technology is too little, so going out is always labeled with a label, and the dumb eating Coptis is hard to say. In addition, the domestic industrial management system is not perfect, and many monitoring links such as monitoring and spot checks frequently make mistakes, which makes the domestic LED industry even worse. In the face of all kinds of disappointments, Wu Hong bluntly said that both the enterprise itself and the government should learn from the pain. On the one hand, the enterprise urgently needs to break the awareness of small farmers, develop core technologies, and at the same time, it must be famous. on the other hand, relevant departments should strengthen supervision and management, repair system loopholes, formulate industry standards, guide enterprises to cultivate brand awareness, and give enterprises greater support in policy subsidies. [img] /uploads/allimg/140520/22-1405201536061U. JPG [/img] Sheng binzi, a well-known marketer in the industry, believes that technology and capital are crucial to the LED Tree brand. He said that as an LED industry with a highly market-oriented economy, it is impossible to produce Monopoly brands in the future. It can only produce big brands and strong brands, and these brands need capital and technology to promote. he firmly believes that LED enterprises with technological advantages, capital advantages and channel advantages can produce big brands, while for those Xiaowei enterprises that specialize in providing one-to-One solutions, 2- Three years later, it will also usher in the spring of development. In his view, the LED market is still only the initial stage of light source Replacement. 2012- 2015 will be the peak period of LED market replacement, and 2016 to 2020 will be a brand-new period of change and innovation. Therefore, if enterprises insist on innovative technologies, gather capital and cultivate channels, and tear open the small mouth of the subdivision, starting from the small entrance will be able to win the market. Teyoushi Optoelectronics Technology (Shanghai) Yin Hao, the managing director of the company, revealed his own brand concept. He said that the brand concept reflects the quality of the light (Energy saving, environmental protection, situation, value) The pursuit of, which is conducive to the formation of product value segmentation advantage in the early stage of enterprise development, but with the growth of the enterprise and the enhancement of its influence, the brand concept of the product itself is very changeable and the industry homogenization is serious. it is necessary to refine more personalized and differentiated highly differentiated brands. In the marketing strategy, it is necessary to locate the stage appetizer, but it can not be used as a long-term strategy. At present, many small and medium-sized enterprises in the industry are also calling themselves experts in the field and industry. this will only lead to unusually serious homogenization. Therefore, Yin Kang believes that lighting enterprises must grasp the balance point between the large-scale development of enterprises and the concept positioning, and can neither excessively seek perfection, involve a wide range, nor move towards the concept misunderstanding of extremes. People from all walks of life's longing for the LED Tree brand is in line with the current Chinese dream. What the Chinese Dream is embedded in every lighting person is the lighting dream. At a time when the national trend calls for Chinese enterprises to be self-reliant, lighting enterprises have ushered in the time of their own transformation. They have taken off the hat of a factory and established a well-known independent brand. This is the inevitable choice for lighting enterprises to dream. it is time for Chinese lighting enterprises to withdraw from the historical stage of the era of no brand and open a new chapter in development.