LED enterprises need to pay attention to design in developing European market1

In the future, NVC Lighting's 80 sales revenue should come from overseas. On March 15, at the new LED product release conference of NVC Lighting in Beijing Water Cube, Wu Changjiang said proudly that the overseas market should have more market prospects than the domestic market. On the whole, at present, China's LED lighting enterprises are generally weak in overseas sales. In some areas, there are even more unlicensed products, and it is difficult to capture a large profit margin. As an important market for lighting, Europe is a big cake in the hearts of Chinese entrepreneurs, but this cake is difficult to chew. Recently, Japanese and Korean companies have laid out the European market, and the European market has increased. Where is the stage for Chinese LED companies to perform in Europe? Lighting focuses on design. At this year's Frankfurt exhibition, exhibitors not only introduced LED products, but also more and more products were integrated into new LED designs and applications. For example, Philips showed its newly designed OLED chandelier, which can change colors according to different music rhythms. The new modular lighting technology design of Osram can adjust the lighting according to the fatigue state of students every day. Another example is the use of Zigbee, Wifi and other wireless technologies to display various application scenarios with intelligent control systems such as consumption, office and retail, which is no longer a bright spot for people to scream at this exhibition. but it has become a trend. Entering the lighting design exhibition hall, there are quite a lot of imaginative industrial design products, many of which are highly integrated with mechanics, optics and aesthetics. An industry person said after watching the exhibition that compared with the technical PK in previous years, the theme of this exhibition is people and lights, the impact of lights on people's life and happiness index. Pang guiwei, chairman of Shenzhen Tongpu Technology Co. , Ltd. , also said that this year's Frankfurt exhibition is completely a conceptual display, which is completely different from some previous exhibitions in China. It is the wind of this concept of personality that makes us brighter and feel better. Pang guiwei Jin analyzed and believed that Chinese enterprises have been focusing too much on the light source itself, ignoring the combination of light and art, light and life and environment. Over time, domestic enterprises have played more roles in providing light sources for foreign enterprises. Domestic enterprises must change this situation, and our products should also combine art to highlight beauty. Only by designing products with unique personality can we keep pace with the international situation.