LED enterprises: four steps to help open channels1

The big confusion of LED companies now is how to sell products. If you want to sell the products and sell them at a good price, you must have a good sales channel. If there is no good sales channel, a fisherman can only return empty-handed if he does not find a fish nest. Nowadays, more and more enterprises show slogans such as recruiting national agents, which shows that enterprises are paying more and more attention to the investment promotion work. Some enterprises have also issued attractive investment promotion policies, from product subsidies to sales personnel training. almost the investment strategy, the purpose is to build the channel. Although enterprises attach so much importance to the construction of investment channels, China's current LED enterprises are still constrained by various conditions and there are many problems. How to actively solve these problems, broaden sales channels and seize market opportunities, I think the following four points are very important: brand determines the future. In today's increasingly developed network, supply far exceeds demand, which requires enterprises to enhance their brand influence. It is equally important for the construction of sales channels. A familiar product brand, can enable agents to obtain the desired profits and sales in a short period of time. Under the influence of the brand, many agents are more willing to get training and guidance from the Headquarters Enterprises, which not only improves the service level, but also achieves the goal of win-win. Second, the correct channel construction method. There are many ways to attract investment through channels, but it is very important to find out how to build an investment channel that can save costs and is efficient and fast. Network investment, it is a better way. For example, Zhejiang Zhongzhou Optoelectronics has opened up 120 investment promotion channels in a short period of one year by using the investment promotion platform of the website, which has saved the manpower of the enterprise. it saves more material resources. Third, slender subdivision is the key. The current LED lighting is not only in the general lighting market, but also in entertainment lighting, agricultural lighting, sports lighting, commercial lighting, medical lighting, etc. , such as engineering channel construction and general lighting channel construction. Enterprises can't pursue big and complete, but they must do deep and thin in the fields they are good at and familiar with, long sleeves and good dance, and point the stone into gold to attract the applause of the spectators. Therefore, enterprises should expand their business in the market segment, strive to increase the added value of products, and plan the market according to the specific needs of customers. Fourth, e-commerce will dominate the future market. E-commerce is a brand-new channel mode for LED lighting products, and according to the survey data of National Semiconductor Lighting Engineering Research and Development and Industry Alliance, products sold through e-commerce show a gradual upward trend, and enterprises can fully use this platform to open up new sales channels and occupy more market shares. Zhongshan Merette company has become a well-known brand among LED lamp manufacturers through online sales. Facts have proved that the resource integration of the online shopping platform is expected to become a future trend. The rise of e-commerce shows people the power of the model. For some industries with abundant production capacity, the profitability of the model even exceeds the research and development of products. In order to open up the LED market, we should not only consider joining policies such as market protection for agents, market development, promotion support, rebate incentive plan, sales and product training, but also start from our own situation. find the right way to build channels.