LED enterprise layout subdivides the industry chain to find another way, mergers and acquisitions are starting

In 2015, the occurrence of major mergers and acquisitions in the LED industry has become the norm. However, a detailed analysis reveals that compared with the previous year, the industry's mergers and acquisitions have changed from extensive to subdivision, and the characteristics of mergers and acquisitions have moved from the upstream and downstream layout of the industrial chain to the diversified strategy of market segments. *The new news is that after months of trading suspension planning, Shenzhen Wanrun Technology finally came up with a restructuring plan, planning to bid about 100 million acquisitions of Dingsheng Yixuan and Yiwan Wireless, so as to enter the field of Internet advertising and marketing.

Wanrun Technology said that in recent years, the company has sought to extend its development to the advertising media field associated with LED lighting products. The company has acquired Rishang Optoelectronics every year, entered the LED advertising sign lighting field, and established the development direction of industrial extension to the downstream advertising media industry. The acquisition of two Internet advertising and marketing companies, Dingsheng Yixuan and Yiwan Wireless, is an important layout of Wanrun Technology in the advertising media industry. It can not only further enhance the listed company's own marketing capabilities, but also a strong breakthrough in the company's diversified operations.

In addition, Hongli Optoelectronics also increased its capital in Cayman Net Profit in May this year, and joined Net Force Technology in June this year to make efforts in the field of Internet finance. In July, successively participated in the shares of Dina Technology, Huishitong, and the Internet of Vehicles has been extended. A series of actions are that Hongli Optoelectronics is looking for new profit growth points, and the transformation of the touch network is ready to take off. Hongli Optoelectronics stated that the related mergers and acquisitions will further accelerate the company's deployment in the emerging industry of the Internet of Vehicles industry, which is more conducive to the realization of the company's future dual-main business format, and the establishment of an ecological platform of 'LED main business + Internet finance + Internet of vehicles'. Have a positive impact on the company's future development.

On the other hand, Lehman announced the acquisition of a% stake in Tuoxiang Technology at a transaction price of RMB 100 million. And through a series of operations in the football market, it has successfully created a strategic layout of 'sports marketing resources + Internet + investment and mergers'.

Looking back at these cases, it is nothing more than LED downstream companies have identified their own positioning, made efforts to segment the market, create a diversified market operation strategy, and carry out differentiated marketing in order to seek a place in the market. Due to the fierce competition in the industry in recent years, LED lighting companies must seek their own changes, actively respond to market changes, and further develop the industry chain, which has also formed the development trend of industry mergers and acquisitions from breadth to depth.