LED engineering lamps sing 'protagonist'

In recent years, the lighting market has changed, and new technologies and new brands have emerged. If you do not do well in marketing, you may soon become a cannon fodder in competition. According to different uses, lamps and lanterns can be divided into two categories: household lamps and engineering lamps. In the eyes of the public, lamps and lanterns are generally household lamps, but in fact, engineering lamps and lanterns have already occupied half of the entire lamp market. moreover, the momentum of future development is strong, which is worthy of lamp enterprises to develop products and cultivate channels attentively. Subdivision of lamp market the industry is optimistic about the engineering lamp market. In the initial stage of the industry, lamps and lanterns are lamps and lanterns. Enterprises sell them to the market as soon as they are produced. They do not need to pay attention to who the buyers are. However, with the growth of the market, enterprises need to subdivide the market, position their own brands, whether to make engineering lights or home lights, what advanced lighting technology should be applied, and what brand culture should be given to enterprises. It is not enough for lamp manufacturers to subdivide their products. Consumers do not directly contact manufacturers, but contact lamp circulation enterprises, that is, major lighting stores. Therefore, lighting stores need to subdivide the market. In fact, this point has already been discovered by wise enterprises. The opening of Beijing Shilihe lighting city engineering lighting building, a large lighting store in the capital in 2012, is undoubtedly the number one news in the lighting industry in 2012. this also means that lighting distribution enterprises have begun to focus on engineering lamps as an independent category. It is reported that since its opening in 2000, Shilihe lighting City has started from a small market of more than 10 thousand square meters, with an annual sales volume of 0. 5 billion. It has become a professional lighting store with large scale, many brands, complete categories and excellent service in China. it was named as China's boutique lighting City. After the completion of the Shilihe lighting city engineering lighting building, the market area will reach more than 100 thousand square meters, with more than 500 merchants and more than 3000 employees. It will become a professional lighting store in China and even in the big. Engineering lights and household lights are very different in product use and product characteristics. As an independent category, it is on the right track to operate. Shilihe lighting city engineering lights building is the first engineering light building in the country. after that, the form of independent operation of engineering lights was widely followed in the industry. This year, a large home furnishing store entered the field of lamp circulation, and this business idea was also used. At the same time, it shows that the industry is generally optimistic about the engineering lamp market, and everyone wants to take a share. The lighting city is determined to play a leading role in the public welfare engineering lamp market. As LED lighting has the advantages of low power consumption, small volume and long service life, it has been dubbed green lighting and has become a product for the country to promote energy conservation and environmental protection. Judging from the performance of the world LED market in the past two years, LED has ushered in a large-scale growth period. China's strong implementation of LED has introduced various subsidy policies and accelerated the promotion of outdoor LED lighting renovation, which has LED to short-term explosive growth. According to industry sources: in the purchase of engineering lights, as long as a little explanation, the average customer will choose LED lamps. On the one hand, LED lamps do perform well in energy conservation and environmental protection; on the other hand, the state has also issued corresponding policies to promote LED lamps. At the same time, lighting circulation enterprises are also actively spreading the advantages of LED lamps. Shilihe lighting city, which is more prominent in the promotion of LED lamps, has set up a special area for LED products in the engineering lamp building and has carried out various forms of energy-saving cultural publicity activities throughout the year. for example, we are taking public welfare actions to recycle used energy-saving lamps and convey the concept of green lighting in various forms.