LED display screen enterprises usher in a period of comprehensive strength competition

If you love him, take him to be LED, because it is heaven; If you hate him, take him to do LED, because that is hell, which is probably the great feeling of LED people after more than ten years of struggle in the display field. After decades of development, the application of LED display screen has become very mature, and the enterprise has gradually fallen into homogenization, price vortex and pain, all of which have caused Melaleuca waves when small-pitch products leave the jianghu. because everyone seems to have found the supreme magic weapon to open up new application fields. Small-pitch big future high-density small-pitch LED display screen is an important emerging market in the industry, it has been gradually promoted in commercial real estate, command center, public monitoring and command system, radio and television studio center, conference center, hotel and hotel, command and control center or broadcast center of specific industries in the communication industry. Mr. Chen Zebo, general manager of meirui Optoelectronics, told reporters that in the future, the output value of small spacing will reach three times the output value of indoor and outdoor displays. Qipu Optoelectronics also pays more attention to small spacing, but focuses more on outdoor small spacing screens. Lu Shaopeng, general manager of light energy technology, also revealed to reporters that light energy had produced a number of products in the direction of high density and high definition as early as the homogenization trend in the display screen market in 2009. High definition, high density and high refresh of LED display screen are important development trends. In the view of Tianhe Optoelectronics Huang Jun, it is a problem that the industry is thinking about in the future to make products with higher pixels, higher density, lighter and thinner, faster response and lower power consumption. It has to be said that high-density small-pitch LED display screen is one of the markets with high profit margin of products at present, but all enterprises have said that it is still difficult to enter the civil market. Status quo: hundreds of companies are in full swing, and the rest are king. In recent years, the number of enterprises investing in the LED display industry has increased, and the competition among enterprises has entered a white-hot stage. Price wars and homogenization are common in the domestic market. Huang Jun said that the LED electronic display industry has entered an integration period, and some small and medium-sized enterprises will be phased out in the next few years. It is normal to close down and shuffle. In fact, what an enterprise plays after is internal strength. People in the industry are not prepared at first. They only think that the industry is good at making money and do not really operate as an enterprise. Such an enterprise mentality is wrong, it is normal to be eliminated in this industry. Lu Shaopeng said. Obviously, after nearly ten years of PK, the display industry has gradually formed a standardization, not simply relying on price, nor does it mean relying solely on quality, or relying on other advantages in one aspect. What is being tested now is the comprehensive advantages of the enterprise. Social progress depends on development, development depends on competition, competition depends on strength, and whoever has stronger comprehensive strength will take the lead in competition.