LED display screen, enterprise layout, market segmentation, seeking breakthrough

The slowdown in demand for LED display has become an open fact, and major manufacturers are seeking breakthroughs in positioning market segments. The market demand for display screens is 10- 20 growth, but the growth rate has indeed slowed down in recent years, which is normal. Zhou Jianhong, deputy general manager of Konka video, believes that the performance growth of the United States like Dakota and Barker has been relatively stable in recent years. In every industry, there are people who drink soup and eat meat. Enterprises in the middle scale will be more difficult in the future. However, as long as everyone in the industry is digging deep in a certain market segment, there should not be too much problem in living. With the continuous decline in the price of LED display screens, some new market segments seem to begin to rise rapidly. On the evening of December 6, qinshang Optoelectronics announced that qinshang Semiconductor, a wholly-owned subsidiary, recently signed a daily operation cooperation agreement with Hebei Shennong Network Service Co. , Ltd, it is agreed that Shennong network will purchase LED advertising screens from qinshang semiconductor and related cooperation matters. The agreed amount is about 99. 48 million yuan. Zhou Jianhong believes that after years of development in first-tier cities, some places have been saturated, and with some government restrictions, demand growth will definitely slow down. It is a trend for the channel to sink to the third-and fourth-tier cities and even the countryside. After all, the display screen is getting cheaper and cheaper. Some small places can't use the display screen before, and now they can also be used. Wu Meng, the director of LED display market department of Zhou Ming Science and Technology, also agreed with Zhou Jianhong's point of view. He thought that there was demand in the rural market at present, and there was also demand in the economically underdeveloped areas such as Tibet and Inner Mongolia, but their requirements for quality may be somewhat different. For example, the quality requirements in rural areas are not too high, but the northern regions of Tibet have requirements in terms of parameters such as start-up for extremely cold weather displays. At present, there are still relatively few entries in this market. after all, the product quality requirements are very high. He estimated that the future increment must be in the second and third tier cities, and the growth rate must exceed 30, even 50 or 80. In addition to rural emerging markets, Zhou Ming technology won the bid for Honda 4S store this year, the cooperation between Ruituo and Wanda real estate, and Konka video won the bid for Shenzhen Airport T3 terminal building, it seems to indicate that a new round of LED display screen competition in the commercial field has just begun. As a domestic manufacturer that has begun to explore LED small-pitch display technology for a long time, Liad won several CCTV studio background wall projects in succession in 2013, which has fully proved that the company's products have been recognized by users. have the conditions to promote to the users of the broadcasting and television industry. At this time, the main purpose of the company's acquisition of Internet Yida is to rapidly promote the radio and television industry for the company's new product LED small-pitch TV. Zhou Jianhong believes that in recent years, advertising companies, real estate and commercial organizations have gradually become major bidders, which is different from the number of government projects in the past few years. They have very high requirements for display technology and quality, and it is difficult for small and medium-sized enterprises to win the bid. As a veteran listed company, Konka video pays attention to quality but does not pay much attention to quantity. They hope to undertake such large projects. However, Wu Meng holds the opposite attitude. He believes that a considerable part of the bidding for display screens still belongs to government actions. This year, government demand has stagnated to a certain extent. it has a certain impact on the business of zhouming technology's domestic market and is expected to restart in the beginning of the year. However, the growth rate of overseas markets this year is expected to be 30, so the overall performance may be similar to last year. Like 4S stores and terminals, they are all niche markets, and the amount will not be too large. At present, the development of commercial real estate developers is all done by leasing companies that cooperate with Zhou Ming, but it is always only a part of the whole market. Wu Meng believes that the focus of the market next year will be on leasing and Gaomi products, and the company will also focus on developing this market. At present, many domestic enterprises are restricted by brand influence, after-sales service, quality and other issues when exporting overseas, and their development has entered a bottleneck period. Although there are markets, they are still dominated by the European and American markets, and the competition is very fierce. Various display manufacturers are beginning to find their own positioning and dig deep into the market segment. This includes a Fujian powerful giant color company that started with a single and two colors this year with a low-cost full-color display in the market, showing a rapid division of the low-end market. At the same time, the layout of leading LED display companies in the middle market has become more and more obvious. For example, although the media business has not been developing smoothly, Liad, who has always insisted on Lianjian Optoelectronics, specializes in the concept of led TV in Gaomi market, and focuses on Alto electronics in financial institutions, stadiums and outdoor display screens, the focus is on high-density display screens and leased Zhou Ming technology. Just before the press release, Lianjian Optoelectronics, which had been suspended for two months, announced that it plans to acquire 100 of the equity of the outdoor advertising media agency Time-Sharing media in the form of cash and shares, relying on its own business advantages in manufacturing and selling LED display screens, it expands to the downstream advertising industry. However, it is a pity that they still can't reach the right to speak in the industry like US Dakota and Barker, and there is an uncertain risk of being hit by small and medium-sized enterprises at any time. From the current point of view, the market demand for display screens in the field of outdoor advertising is still large. On the surface, it seems that the competition between display screen enterprises is actually a struggle for the King of enclosure. Who can take the approval of advertising space? whose market capacity will increase. In this context, the display industry is gradually differentiated, and small and medium-sized display manufacturers will enter a new round of shuffle.