LED display market is hot, corporate mergers and acquisitions are not difficult to understand

Recently, related listed companies engaged in led r & D and production have successively announced the results of the first three quarters. The data shows that the LED display market in the second half of 2014 will continue to drive the profits of related companies. With the development of technology and market, China's LED display industry will gradually improve in the adjustment and have a reasonable division of labor to form a new industrial pattern. In the overall industrial chain, the formation of leading enterprises in LED device production and key enterprises in display product production will redefine the division of labor between upstream and downstream industries and highlight the specialized division of labor and cooperation. By the end of August, LED display screen listed companies had successively completed the performance reports for the first half of 2014. The reports showed that all related companies were in a profitable state, and some of them even achieved double-fold performance growth. ended the slowdown in the growth of the LED display market in the past two years. It is not difficult to understand the rise of local enterprises. According to AVC's new statistics, the domestic commercial display market in the first half of 2014, the overall domestic brands (Including the cottage brand) The sales volume accounted for more than 71, especially in the splicing market, with a sales share of about 88. Among the top ten manufacturers in the market, only Samsung, LG and Philips are on the list, and the rest of the seats are in the pocket of domestic manufacturers. Among them, dahua and Oudi are second only to Samsung in terms of LCD splicing, ranking second and third, with an average monthly sales of 1. More than 0 thousand. The reason for this is inseparable from the maturity of the development of display technology. After years of development, the development of the core technology of liquid crystal display has become perfect. It is difficult to have revolutionary innovation in a short period of time, and the phenomenon of product homogenization is inevitable, the direct result in the market competition is that the price of hardware products is gradually transparent, which reflects the specific level of manufacturer competition, and the channel layout and production scale become the killer, these two points are the outstanding advantages of local enterprises. The influence of media is very popular with the rapid development of digital technology, information technology, Internet, mobile internet and social media, TV, broadcast, mobile phone and all kinds of mobile terminals make the trend of media fragmentation increasingly intensified. the time of the audience's contact with the media is further divided, and the media that can attract the attention of the target audience within the effective time will become the media with development potential. After research, it is found that outdoor LED electronic large screen can effectively improve the audience's cognition and attitude towards the brand, and LED electronic large screen advertising is also very helpful to enhance the impression of brands and products, the advertising intensity of the product and the good brand image thus formed will play an important role in consumer purchase.