LED display industry competition intensifies

Nowadays, LED is no longer a new thing that people are unfamiliar with. LED-related products, especially LED screens, can be seen everywhere in life, in almost all public places such as shopping malls, subways, railway stations, concerts, etc. , there are one or more LED screens playing a variety of video content. After several years of rapid development, the LED display screen has not continued to heat up like the LED lighting industry, but has entered the integration period. In the integration stage, LED electronic display screen manufacturers with technical strength and capital strength are expected to use the power of the capital market and the advantages of the enterprise's own technology and channels to achieve rapid development, some small and medium-sized enterprises will be gradually eliminated or integrated, and the industrial concentration of LED electronic display screens will increase rapidly in the future. In 2012, the price of LED display screen decreased by about 15 ~ Natural 20. The main reason for the price reduction is that LED display companies have increased their competitiveness through price cuts. The continuous decline in prices has promoted the increase in sales of LED screens, while the increase in market size has enabled enterprises to continue to increase their market share by reducing profits. Some analysts believe that the competition in the domestic LED display industry is still in the early stage of product competition, and the key indicators of competition are reflected in price, quality, delivery period, after-sales service and other aspects, at this stage, the price factor is highlighted. Therefore, LED display companies are fighting a price war, and large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. Outdoor electronic screen advertising market is an important market target of LED display screen. Data show that in the first quarter of 2013, China's outdoor electronic screen advertising market reached 24. 3rd. 7. 6 billion yuan, LED display advertising market share is 17. 8, compared with 17. The proportion of 3 has further increased. Reasons for promotion: On the one hand, while the advertiser's marketing sank, operators gradually improved the Regional point layout and promoted the market scale in the third quarter; On the other hand, the marketing value of the audience in the business district is highlighted, and the advertising effect of LED display advertising to strengthen the brand awareness of the audience is recognized by more and more advertisers and brand customers. For the competition of LED outdoor electronic screen operators in the next stage, the mastery of the three core competencies of resource acquisition ability, technological innovation ability and creative planning ability will be the key to measure whether it can build a strong competitive barrier.