LED display application industry continues to develop steadily

The overall development of China's LED display application industry is relatively stable. On the one hand, the market application continues to expand, the technological progress is obvious, and technological innovation and emerging products drive the profit growth of enterprises; On the other hand, market competition continues to intensify, and individual companies have suffered setbacks. In 2013, the overall sales market scale of China's LED display industry continued to maintain steady growth. With the progress of photoelectric materials, the technology of LED display has developed rapidly and the market application has been further expanded, LED display screen enterprises not only broaden the display screen field, but also deeply develop LED lighting products and explore the outdoor media market at the same time. These are all beneficial attempts for LED display screen enterprises to make self-breakthrough and development. In 2013, many innovative achievements and new products appeared. For example, high-density and small-pitch LED display products gradually occupied a position in the field of indoor commercial large screens, and are expected to gradually replace traditional DLP, LCD and other display devices. With the improvement of the packaging technology of the outdoor surface and the improvement of the outdoor modular protection level, the limit of the pixel center distance of the outdoor full color screen is constantly being refreshed, and the outdoor surface display screen becomes the replacement of the in-line large screen. As a fully market-oriented LED display application industry, opportunities and risks coexist. In 2013, the market price competition of China's LED display screen is still sharp. Whether it is an emerging product market or a traditional display market, price is always the main means of competition. The new marketing modes such as leasing and cooperation have brought challenges to the funds and risks of LED display product manufacturing enterprises, and some enterprises have been injured. Individual Enterprises (Including more well-known enterprises) After falling down, the so-called shuffle theory and the winter theory were on the rise. In fact, several enterprises that encounter development bottlenecks in the LED display industry cannot represent the whole industry. For the whole industry, several problem enterprises among hundreds of enterprises are inevitable. Market competition belongs to the normal range. In the process of its development, any industry will complete its self-evolution in rounds of reshuffle and wave after wave of enterprise elimination. Survival of the fittest is a natural law, and market screening in the LED display industry is also a normal phenomenon. I don't think the industry needs to panic too much about it. It should be noted that competition is understandable, but a simple price war is unwise. The competition in 2013 is still in the low-end price competition. In fact, the real market competition should be the brand, strength and product quality of the enterprise. For example, the TV industry has reached a certain mature stage, and brand competition is more obvious. The comprehensive influence of enterprises will affect the brand when consumers buy products. In the face of the coexistence of a bright future and harsh facts faced by the overall development of China's LED industry, we must have firm confidence in the development of the industry. LED display application industry should be said to have many years of development foundation, in product technology, marketing network, professional team and application market and other aspects have a good accumulation, constitute an important cornerstone of industry development. More importantly, China's LED display application industry is rooted in the market development. Private enterprises in the industry are the main body, with little government support and preferential treatment. Wild may mean stronger vitality.