LED companies have a chance to win if they find their opponents1

It is an inevitable trend for LED lighting to replace traditional lighting. This kind of replacement is not only the replacement of products, but also the replacement of brands. It is also the change of market position between manufacturers and manufacturers, merchants and merchants. just like Apple and Samsung in the mobile phone industry replaced Nokia and Motorola. In this fierce replacement Battle, traditional lighting and LED lighting, who can win in this war without smoke, has long been determined. The market is competitive. To win in the battle of replacement, we must clearly replace the target, we must have opponents, and we must find opponents. Finding the wrong opponent will inevitably lead to waste of resources, misguided and loss of confidence, so that competition is difficult to win. There are three main types of so-called wrong opponents: the class is a different category of opponents. For example, the home lighting is aimed at the opponents of commercial lighting, while the circulation type is aimed at the opponents of the project type. The reasons for this phenomenon are as follows: 1. The characteristics of LED lighting make the boundary line of product form begin to blur, for example, ceiling lamps and downlights are gradually converging. this makes it difficult for business owners to define product categories and even business types; 2, the new LED enterprise cross-border into lighting, light sources and lamps have not been able to distinguish clearly, to see who their products are like. The second category is opponents who have made mistakes. At present, there are many such enterprises, and the investment promotion report is published every day, and the sales data are exaggerated. In particular, the new LED enterprises, seeing that the previous LED Enterprises did a great job, tried their best to follow suit, and the products and marketing were the same. What surprised them was that the previous enterprises had actually made mistakes in products and marketing, and it was inevitable to make mistakes later. The third category is Opponents too far away. Many enterprises are ambitious and have high dreams. They always want to replace Philips with Rex, just as if you want to be a sprinter and think that you want to surpass Bolt in the world. This mentality of aiming too high will easily make the enterprise lose its direction, get rid of its actual ability and resources, and deviate from its own advantages and strength. waste money and resources to build so-called advantages that you cannot control. The opponent is too far away, and the opponent's market and customers are difficult to reach, fight for and replace. The opponent is too far away and the goal is very far away. After that, everyone would rather give up and no longer strive for it. When looking for opponents, avoid finding the wrong three types of opponents. As long as you find the right one, you will have the opportunity to find the weakness of your opponent, you will have the opportunity to replace your opponent, and you will have the chance to win in the replacement competition.