LED commercial lighting development accelerates, bulb prices fall sharply1

The new report of LEDinside, a green energy business division under TrendForce, a market research institution, points out that the penetration rate of LED commercial lighting market will continue to rise rapidly in 2014, with an annual growth expected to reach 23. In addition, its new LED bulb retail price survey shows that the average retail price of LED bulbs replacing 40W in April 2014 is 1. 5 fell slightly to 14. 7 US dollars, of which the price in China fell significantly. Replace the average price of 60WLED bulbs by 2. 5, reaching 20. $2. The main application types of commercial lighting products are LED lamps, spotlights and bulb lamps, while Europe, North America and China are the main application areas of LED commercial lighting and the important markets in the next five years. Wu Yingjie, deputy research manager of LEDinside, said that the market demand for LED lamps in 2013 was 25. 5%. 0. 8 billion US dollars will be greatly increased to 88. In 2018. 7. 1 billion US dollars, highlighting the importance of LED lamps in commercial lighting, especially in the affordable shopping malls, supermarkets, offices, underground parking lots, and the rapid evolution of design schemes. the cost-performance advantage is also rapidly improved compared with other lamps. Wu Yingjie further pointed out that in various regional markets, T8 lamps are the main products and are used in office lighting. Lamps in major markets in Europe, the United States, Japan and China are mainly cold colors. among them, 6,500K is the main color temperature range in the Chinese market, but the promised life of LED lamps is only 25,000 hours. From the analysis of the strategies of commercial lighting manufacturers, the markets in Europe, the United States and Japan mostly take the improvement of product quality as one of the basic development strategies. From the extension of product life and the improvement of light efficiency, to the improvement of lighting quality; However, light efficiency, uniformity, color rendering and service life are still the key technologies. On the other hand, China's lighting market still maintains rapid growth and there is no established success model. However, on the whole, 'Channel advantage' should be a powerful weapon. Both physical hydropower distributors and e-commerce have set off a price war. therefore, it is even more necessary to step up the integration of supply chains and resources to achieve cost control in order to pursue price competitive advantages. In addition, according to LEDinside's observation, the price of LED bulbs in China showed a downward trend in the last quarter, replacing 40W and 60 W, especially the quarterly decline of 40 W. The average price in September and April was 7. $4, low for each region. LEDinside analyst Wang Ting said that low-priced products are still mainly from Chinese local lighting brands, while international brands are relatively less competitive. According to the retail price survey of new LED bulbs, the investment of Chinese lighting brand manufacturers in the LED market has expanded rapidly, especially in the replacement light source markets such as bulb lamps. Although excessive competition leads to poor gross profit, it is conducive to seizing the necessary market share and laying a good foundation for maintaining the home advantage in the Chinese market. In addition, Chinese lighting manufacturers are mostly from manufacturing backgrounds and have advantages in cost control and resource integration. In addition, all manufacturers in the vertical supply chain can be easily found in China, and more opportunities for vertical integration can be obtained. In contrast, international manufacturers such as Philips and Osram are still focusing on the business opportunities brought by the replacement of LED lamps in core markets such as Europe and the United States. The attention to the Chinese market is relatively low and they do not actively respond to price wars. it also reserves sufficient growth space for Chinese brand manufacturers. The price of 40W commodities in China was 7. In April. 9 decline, the original part of the commodity prices continue to fall, such as March just lowered the price of Foshan Lighting 7W bulb lamp, and by 2. $9 fell to about 2. $4. The price of April in the UK also showed 6. 4 fell sharply, such as Toshiba 7. 7 W, 470LM bulb, April price from 25. $6 down to 16. About $7. Replacing the 60W commodity part, prices in Japan also continued to fall, showing 14. In April. 5 dropped sharply to 16. $4; The price in Germany in April was also 6. 9 fell sharply. Exchange rate changes are also one of the reasons for the decline in average prices.