Level 1, the market is low many dealers are not very clear, lamps and lanterns to spoil the now familiar with the product, expensive new product again, afraid of taking risks. At the same time, the manufacturer of LED bulbs to promote education and media co. , LTD. , cause consumer is choosing energy-saving
1, the lower market cognition many dealers are not very clear, lamps and lanterns to spoil the now familiar with the product, expensive new product again, afraid of taking risks. At the same time, the manufacturer of LED bulbs to promote education and media co. , LTD. , when consumer is choosing energy-saving lamps, LED street light, often to exclude LED bulbs in the shortlist. 2, the lack of a trusted professional brand in the domestic brands of lamps and lanterns, less professional brand of energy-saving lamps, besides leishi lighting brands, lamps and lanterns of other enterprises in the brand promotion and development of the stores there is a late start, the operation technique of the single, lead to high-end products occupy a large proportion of osram, philips. 3, relevant government departments, not enough importance because many energy-saving lamp enterprises at present or in the foreign trade is given priority to, the relevant government departments of public relations and promotion work done is not enough, lead to government departments issued concerning energy conservation and emissions reduction, and government procurement orders, not the LED bulbs into consideration. 4 in their own way, energy-saving lamp enterprises, the lack of long-term strategy for many energy-saving lamp enterprises now stay on the level of the order processing, in the form in r&d, design, sales team management, brand promotion, operation management, channel construction is obvious, especially some enterprises lack of clear goals and positioning, the rise and fall with the industry, the lack of initiative in future market competition, could be eliminated.