LED bulb lamp market Chinese desire 'detoxification'

In October 1 this year, mainland China began to ban the sale of incandescent lamps exceeding 100 W. It is only one month away from this historic moment, but whether the market space vacated by incandescent lamp delisting can surprise LED bulbs, the industry has expressed rational concerns. The industry believes that Japan, South Korea and other Southeast Asian markets and the North American market have become the place where LED bulbs are expected. The continued impact of the European market in the European debt crisis has made LED companies dare not expect too much. Earlier, Osram, GE Lighting, Philips and other major international manufacturers have launched LED bulb series, and have good market performance in Japan, South Korea and North America. This year, many LED companies in China have also launched LED bulb series. Not only have they not performed well in Japan, South Korea and North America, but even the performance of China's local market is not satisfactory. The main axis of China's LED bulb market is the rural market, but subject to the high price and market awareness of LED bulbs, the rural areas have not been opened at all. In addition, high prices are also one of the main factors hindering the improvement of market awareness. In addition, whether LED bulbs can replace incandescent lamps has also raised doubts in the industry. The specific concerns of consumers are as follows: first, incandescent lamps can be used in the kitchen, and LED bulbs will not be able to escape the interference of dirt such as soot and dust if used in the kitchen; Second, a large area of incandescent lamps in China's rural market use B22 lamp holders, while LED bulb bulbs in China's market are basically E27 or E26 lamp holders; Third, the application places where LED bulbs replace incandescent lamps are relatively low-end places, but the high-priced consumers of LED bulbs obviously cannot accept it. In view of the above points, it can be speculated that if incandescent lamps withdraw from the market, LED bulb lamps still cannot meet the application requirements well in some occasions; At the same time, the Chinese mainland's withdrawal from the market is more than 100W incandescent lamps, so this time the incandescent lamp delisting gave LED lighting opportunities, but can not be too much. Experts say that LED bulbs (Light source) It is a substitute application product, and it is difficult to achieve differentiation. LED bulbs are rarely used in high-end occasions with exquisite design sense. Many manufacturers said that the replacement LED lighting products are taking the civilian lighting market route, and the requirements are not as high as professional lighting products, and the price should also be placed in a reasonable position. Mulinsen pointed out that the lower price of LED bulbs is the demand of China's lighting market. Meeting the rationalization requirements of products and reducing cost waste are one of the bases for reducing LED prices. In the sales channel, the use of wholesale and retail, taking the supermarket, hardware store to reduce sales costs, is also one of the conditions to reduce the performance price of LED bulb market. The usage of incandescent lamps in China is 1. 3 billion. If incandescent lamps are completely delisted, LED bulb lamps are still worth looking forward to in the Chinese market. However, many LED manufacturers need to meet the actual needs and develop products with reasonable performance, which can not only reduce cost waste, but also help to put the price in a reasonable position and further open up the market.