Lamps and lanterns of enterprises can achieve a win-win situation 'low price promotion'?

In 2014, Spring Festival is a variety of waves, finished just for '38' women's day, tomb sweeping day also subsequently. From last year's 'double 12' to 'silent night', 'Christmas' to 'New Year's day', each everybody dishwashers, lamps and lanterns of enterprises also blew up promotion craze, low-cost sales promotion has become the most direct marketing. But is behind in the competitive price, achieve a win-win situation?

according to the personage inside course of study points out, there are a lot of enterprises in China at the expense of the quality of the products to compete on price. Such a lonely one throw is not only a lack of long-term goal, more serious will let his company to the low end.

constant energy at a low price to attract a large number of consumers to buy, but the high price with high quality marketing products success is not in the minority. In fact lamps and lanterns, of course, want to avoid falling in such a low price, abandon the products quality, to play low price blindly, finally will only make the brand into a dead end.

winning low price quality of lamps and lanterns is a prerequisite for

in the increasingly fierce in the market of lamps and lanterns, the price war is the inevitable outcome of market demand, under the buyer's market, the competition between enterprises, the need to increase the market share, establish himself in the brutal competition in the survival and development, and the price is the most effective and most efficacious for grab market means. But in the case of low profits, the quality is not ignored the key conditions.

companies focus on brand specification of lamps and lanterns brand reputation

whether price competition is intense, enterprise must be a good lamps and lanterns will give top priority to product quality. Enterprises want to survive in the price war of lamps and lanterns and accumulated precipitation, to build brand solid foundation in the future, must ensure the quality of products, relying on technological progress, control of procurement, production and business operation costs, enlarge the influence of the enterprise, completes the after-sales service. In ensuring product quality at the same time make more affordable price, achieve a win-win situation, enterprises and consumers brand reputation, after the development for the enterprise to develop long-term road.