Lamps and lanterns of customization enterprise should be committed to innovative products and services

Custom of lamps and lanterns industry after several years of rapid development, has now entered a period, it is the bottleneck of development for lamps and lanterns of customization enterprise, how to look for development breakthrough to become the enterprise development problems. Lead to the lack of fresh vitality in the market to attract more consumers. Ming ancient lighting prompts you to want to change this phenomenon, lamps and lanterns of custom enterprise shall be based on consumer demand for the swimmer, with differences to sail, firmly seize the market the led beacons. 。 Differentiation strategy must implement the end. In recent years, the increasingly popular individuation, customize the lamps and lanterns has become more and more popular, however, the market of lamps and lanterns brand multifarious, product design innovation, after all, is limited, a copycat companies is not a few, especially the lamps and lanterns, small and medium enterprises financing and the strength is limited, more easily on the 'wrong'. Actually, in the severe market of lamps and lanterns, homogeneityphenomenon break 'the same' current situation and main task, which needs a all the participants, including lamps and lanterns, small and medium enterprises, the differentiation strategy and implement it. 。 Premium may differences into enterprise at present, the production of lamps and lanterns of coincidence degree is too high, the product features are covered, a glut on the market of lamps and lanterns, thus restricting the development of small and medium-sized enterprises of lamps and lanterns. Therefore, take the differentiation strategy is necessary for the lamps and lanterns, small and medium enterprises, the primary development strategy. Differentiation can be for enterprise to bring the premium may, even in a cyclical or seasonal depression, also can attract a large number of loyal customers. 。 Lamps and lanterns, small and medium enterprises, on the other hand, in the input size and output size is relatively small, capital and technology constitute a generally low, competition ability, the ability to resist risk is low are indisputable facts. In addition, the lamps and lanterns, small and medium enterprises to implement the strategy of low cost, and USES the differentiation strategy is a wise move. 。 Is committed to product and service image. Enterprises in the process of production and operation of lamps and lanterns, the uniqueness of need to give full play to and use of products and services, make it become the main advantage of enterprise competition, in order to support the steady development of the enterprise itself. And many, lamps and lanterns of enterprise in the operation of the link, there is the possibility of differentiation, depending on enterprise to grasp the differentiation of lamps and lanterns, ability how to create product brand characteristics. Enterprise development also need to grasp the mainstream direction of lamps and lanterns, in view of market demand on the products and services set up outstanding image, USES the differentiation strategy to break the homogeneity.