Lamps and lanterns of corporate brand marketing need to seize the three 'mouth'

Behind every successful stars must have a lot of fans support, namely fixed supporters. And the supporters are already extent for star provides some most popular basis, therefore, to enhance consumer groups for enterprises of lamps and lanterns, and the user viscosity is every enterprise must to do. The Internet age, enterprise to grow lamps and lanterns can't depart from the support of consumers, and to support the key is to focus on the consumer demand, focus on user experience and user word of mouth.

enterprise seize the brand three lamps and lanterns 'mouth'

'brand' has three mouth, the first sip is the product, after all in the Internet age, leaving the product brand is the source of water. The second mouth is quality, 'good product will talk'. Consumers to pay more attention to what they have to get the final result, it is a good marketing ultimately depends on quality of lamps and lanterns to speak. In the age of network economy, the consumers' consumption psychology and consumption habit is undergoing tremendous changes, lamps and lanterns of enterprises to create a new marketing mode, to promote the consumption of the product value, create a good product, make good products to your voice. The third mouth is the mouth of the user, namely is well-established, word of mouth. After all, good product itself has a strong transmissibility, it is easy to trigger word-of-mouth effect.

the Internet to strengthen the notion of consumer

the Internet allows consumers say an unprecedented upsurge, the lamps and lanterns of enterprises for brand reputation management becomes more important. Because the media is a one-way, monopoly, high unit price, must put a lot of, but the era of mobile Internet media is interactive, open, low cost, free, accurate. Same past user is isolated, weak, basic no influence, and the era of mobile Internet users is community, strong, influence each other will achievements or destroy a brand.

information public opinion led lamps and lanterns of brand construction logic because of asymmetric information, the traditional commercial marketing spread is hit advertising public relations, in short everything is bigger than your voice. However, the new social media bulldozed, propagation speed outbreak, information diffusion radius to increase to one hundred times, one thousand times, frequently appeared 'overnight success' case. In the industry of lamps and lanterns, a product or a service is good, lamps and lanterns of enterprise oneself brag doesn't count, you have the final say; Good news or bad news, you can quickly share through social networks. Fair peer characteristics of information, also make the network of public space has the very strong self-purification ability of public opinion, false really don't, don't really also false.

lamps enterprise attaches great importance to the social media,

the change of information communication means that the user access to information habits have changed, and consumers themselves including friends may become 'experts' - terms of lamps and lanterns — The popularity of mobile devices and network facilities, everyone is already accustomed to their consumption experience with weibo, WeChat issued at any time, less than a minute in the network of onlookers friends will thumb up, ridicule, or forwarding.

so, under the new era of mobile Internet, enterprises need to pay attention to social media word-of-mouth product of lamps and lanterns, can let the brand in the right time, right place, through the marketing channels, convey to consumers, to establish the Internet word-of-mouth effect of core of thinking, finally forge a strong brand user in mind.