Lamps and lanterns of 2014, China's electricity is the need for offline experience

In recent years, the household is the development of e-commerce is more and more vigorous, lamps and lanterns of enterprise although electricity is scarce, the forces are relatively weak. Based on a broad range, attaches great importance to the experience and after-sales complex industry particularity, household electricity trade routes of the late start, little experience, have yet to form climate, many companies are still exploring mature sample stage lamps and lanterns. Lamps and lanterns of online shopping have electricity suppliers still need to set offline experience online benefits and risks in the industry, according to the electricity development, after all, is a big trend of household industry, online sales can sometimes bring more benefits. In a household brand, for example, on March 20 to 23, Tmall mall held '2014 spring decoration day' large-scale promotional activities. The brand Tmall mall sales during this period of more than 6 million yuan. Lamps and lanterns industry not to mention, most entrepreneurs keep a wait-and-see attitude, rarely respond to. Known, online shopping also has certain risk, such as buy fakes, practicality and pictures, after-sale protection such as no problem, it's sometimes difficult to safeguard consumer rights and interests. If committed to the development of electric lamps and lanterns of enterprise business, will have to find the solution of these problems. Electricity to build offline experiences a director, said: 'building materials enterprises' experience is king, 'and electricity in the future a period of time still cannot bring consumers real experience, entity shop also has incomparable advantages. 'Most of the household building materials products, especially to occupy large furniture, its consumption characteristics of personalization, durable type, make the scene real experience for consumers is quite important. Related survey data show that store experience preferred household consumers accounted for nearly seventy percent of the proportion. So, need to establish lighting electricity offline experience. Lamps and lanterns of enterprise can 'online shopping platform' + 'real experience store' + 'customer service support center' the three systems to support, greatly improve the profit ability, solve the problem of e-commerce in the industry of lamps and lanterns of paste. And major cities in the country layout to show its franchisees, let consumer products 'can see and touch' of the enterprise, to provide them with psychological security trading, also for consumers are accustomed to barter the traditional way to trade. One thousand consumers after-sales and a series of problems, also can find a store.