Lamps and lanterns industry 'sports marketing' two big positive

With the 2008 Beijing Olympic Games, the 2010 guangzhou Asian games and other major sports games have settled in China, sports marketing is increasingly become a beacon of many domestic enterprises brand building. In the lighting industry, SOK, pine industry lighting, mitsuo aurora, foshan lighting, MingKai lighting, leishi lighting brands such as olive branch to the sports marketing, opened up a new train of thought for the innovation of the marketing industry.

with the development of national sports boom, today, sports more and more get the attention of the common people, it also provides the premise for enterprises to carry out sports marketing. Generally speaking, the advantages of sports marketing has the following two points.

conducive to product sales

in the form of sports sponsorship makes it easier for consumers psychologically accept products, at the same time passionate sports atmosphere can contribute to more consumer preferences and purchase desire. For example, during the World Cup, yongjiaxian sanjing pharmacy not only with the help of the audience, the strong focus of the World Cup and looking forward to, greatly enhance the yongjiaxian sanjing pharmacy and the affinity of consumers, and with less than 20 million yuan in the World Cup timing BiaoBan the fully sponsored by CCTV and get viewers returns of more than 50 million yuan. Many enterprises not only with the help of sponsoring sports sets up the brand image, and organically combined with sales, will sponsor activities to develop more colorful, more is huge, can make the enterprise in a relatively long period of time 'name', 'double'.

to improve brand image the health of sports sponsorship is advantageous to the enterprise brand image, with the help of the sports activity itself to promote the brand visibility and reputation of the halo effect. According to the United States, according to a survey, 64% of respondents are willing to buy sports sponsorship manufacturers products, its root cause lies in the manufacturer's public welfare. Statistics have shown that an enterprise wants to improve their brand awareness throughout the world, every 1% increase, requires $20 million advertising, and through the large sports games such as Olympics and World Cup, this awareness can be raised to 10%, at the same time also can obtain good economic benefits. So, big companies are willing to pay big money to be a partner of the big games, in order to expand the market, obtain economic benefits.