Lamps and lanterns industry: 'issue a dangerous how deep?

Is like a coin has two sides, whether how unlimited development prospect industry, will someone tacit ills. Lighting industry is no exception, LED lighting in the world under the trend of 'green, energy saving, environmental protection' was born, however, LED lighting has developed rapidly in a lot of 'curse'. Especially in the past two years, some lighting enterprises seek development for various means of competition emerge in endlessly. Price war front, at the expense of quality, standard parameters, just to get a lower price, higher competitiveness; About the empty mark - — Cheap goods is not good good not cheap LED lighting is everyone with the big cake, many in the market are complicated, in order to obtain profit 'low price' is the most direct way. To nothing more than two ways at a lower price, really cheap: sacrifice quality. Fake cheap: manufacturing high price difference. Two world outside box box '4 watts of brightness is not as good as 3 watt bulb, qualitative inspect branch of special tests to test found that, the real power of the light bulb only 2 watts. 'Residents have complained:' my living room of energy-saving lamps in March in the four light bulbs. 'Rated voltage, type, rated power, light color, shell, standards and other parameters on the lamps and lanterns of package and price, two standards tend to be consumers to buy lamps and lanterns is not, however, some of these standards on the product and package on the market are not always the same thing. To explore this authenticity, has consumers put on the market to buy 4 yuan LED bulbs to research and development center for testing, the results show that identifies wattage for 3 watt bulb is actually only 1. 5 watts. Then according to the company name on the packaging - — Xyz electronics (shenzhen) co. , LTD. , and contact phone number, but an employee in the company, said: 'the cheapest is less wattage, we produce are less wattage, you also want to foot shortage is very cheap. 'He also disclosed that' cheap are less wattage, our home is a small workshops, if you want to good, you buy a brand, high-grade, don't buy so cheap. '' qi wattage has become the industry rules. 'An unnamed industry insiders said, general manufacturers can produce the same two kinds of LED lamps and lanterns in appearance, one is production into full watt light bulb, the price is a bit high. In short a designed watt light bulb, the price is relatively low. Dealers generally clear manufacturers is less wattage LED bulbs, but dealers in order to earn price difference, instead more like the products into the general lack of wattage. Promotion is just a cover in order to make more traffic, increase sales, sales promotion is one of the industry manufacturers stores often use the tips, however, inflated price is an open secret in the same industry. Chen saw a product of lamps and lanterns are on a market for sale promotion activity: the original price 6999 yuan, is now in order to promote cashback 2000 yuan, 4999 yuan. After bargaining, Chen with 4699 yuan to buy the product, however, a few days later, Mr. Chen found many local stores and online mall in the price of this product is only 3900 yuan. Such events are not uncommon, and many times we all can see lighting products priced extremely high, straight down 2000 yuan, 3000 yuan is very unusual. Some industry officials said that sell exists the phenomenon of lamps and lanterns there are two major reasons: one is the lamps and lanterns with China industry development lag inseparable, the personage inside course of study is bold estimates, China's lamps and lanterns industry relative to lag at least 5 - furniture, building materials industry For eight years. Another reason is due to the lamps and lanterns of China stores management is not standard. More the personage inside course of study on this phenomenon, called, you if the price on the label to buy lamps and lanterns, you absolutely is a silly hat. Price is just a cover, priced at more than 1000 pieces of the lamp, you can take a fraction of it is the actual price. According to this, imagine how much the price of water, in fact artificially high price not only do manufacturers, dealers are often gourd with sample painting. Borrow brand reputation and sales of small CARDS leishi or LeiShi? Philips or fly's? In China, building a brand is not easy, to build a responsible brand is not easy, so, there are also some companies play the old brand fame, playing games 'chip'. 'There great difference', consumer one not careful will step on fake trap set by big brands. In 2009, due to 'PHILIPS', 'PHILIPS' brand for brand awareness, in 2004, was identified as well-known trademarks in China, so some manufacturers to play 'ball' to 'fake'; In 2010, because of the 'Shanghai leishi lighting co. , LTD. ' and 'the Jiang Sulei lighting co. , LTD. ' two companies using leishi trademark, leishi lighting, court proceedings respectively; The personage inside course of study thinks, the lighting industry, 'shanzhai' trademark infringement phenomenon, the problem is that our country related laws and regulations, the government, the enterprise is not strong enough to protect their rights, and parts of local protectionism is serious. To clean up the industry problems, on the one hand, countries should further improve and coordinate relevant laws and regulations, and the government justice, public security, industry and commerce, quality inspection, media and other related departments should further intensify against infringement; On the other hand, enterprises should further strengthen the consciousness and industry joint rights.