Imitation, plagiarism, which in the domestic industry of lamps and lanterns already commonplace. Introduced a new design of lamps and lanterns, a few days time, all kinds of imitation version is blossoming. A variety of phenomena show that the lamps and lanterns industry in our country intellectual property rights has not been put in place, strengthen the protection of intellectual property rights of lamps and lanterns of enterprises in China as the top priority.
the lamps and lanterns industry imitate the rampant plagiarism behavior
in the domestic industry of lamps and lanterns, imitation plagiarism has become a culture to some extent, specifically: small businesses imitation big brand, brand imitation foreign brands. In the present background of the increasingly fierce competition in the market, many enterprises of lamps and lanterns, especially small and medium size, that copying is a very normal thing, even with enterprise fully, 'don't copy, also can live? 'Indeed, lamps and lanterns is belongs to structured products, the appearance design, material selection can let a person be clear at a glance. Once the new product launch, other lamps and lanterns manufacturers can easily imitate and improvement. So, in order not to be copied, in professional exhibition also have some new products come out the lamps and lanterns of enterprises with pattern, with lamps and lanterns is the behavior of the sample.
however, in view of the above have the lamps and lanterns of new product launch enterprises have taken measures to prevent, industry veteran said, this is a kind of passive defense way, cannot fundamentally put an end to mimic the behavior of plagiarism. If enterprises want to make their products on the market of lamps and lanterns is unique, you first need to understand the causes of homogeneity problem clearly, then 'suit the remedy to the case'.
enterprise's intellectual property protection consciousness weak
for a long time, the vast majority of lamps and lanterns of enterprise's intellectual property protection consciousness weak, the protection of intellectual property rights of way is not much, in this situation, lamps and lanterns industry did not form a good atmosphere of intellectual property rights (ipr) protection. The personage inside course of study says, 'the enterprise intellectual property protection consciousness is associated with the characteristics of intellectual property itself. 'The protection of intellectual property rights is a large investment, long return cycle and is a career stealth, lead to many enterprises of lamps and lanterns is not willing to put more on intellectual property rights.
in addition, at present our country the protection of exterior design with no clear law, enterprises of lamps and lanterns should any infringement be found by others, even through the judicial process is difficult to get a satisfactory solution. As a result, most enterprises of lamps and lanterns is still without the protection of intellectual property rights to rise to about the height of the enterprise survival and development to take seriously.
the design of lamps and lanterns industry research and development talent shortage
compared with Internet, electronics and other high-tech industries, as a result of the lamps and lanterns industry admittance threshold is relatively low, the production of lamps and lanterns of technology, capital, etc is not too high requirements, hundreds of thousands or even tens of lamps and lanterns can set up a business. From the current market of lamps and lanterns, along with the development of the industry matures, more and more new brands have sprung up. However, most of these brands of lamps and lanterns, self-made number, small scale, basically do not have the ability to make innovative design.
second, lamps and lanterns industry talent shortage, especially the research and development of design talent shortage. In recent years, the 'talent shortage' has always been a big problem which restricts the healthy development of enterprises of lamps and lanterns, many enterprises of lamps and lanterns of technical equipment although have improved a lot, but ended up for the shortage of personnel or personnel ability is limited, make the equipment or be idle, or you don't achieve the result of 'make'. Indeed, according to relevant data shows, in the guangdong as furniture ', every 10 furniture companies, on average, only one designer.
from the above condition is not bad, the lamps and lanterns of enterprises in our country intellectual property protection consciousness is weak, the virtuous cycle of this kind of phenomenon is highly conducive to industry. Therefore, the protection of intellectual property rights, to build an innovation-oriented enterprises of lamps and lanterns as top priority.