Lamps and lanterns industry by electricity transfer battlefield channel sinking is workable?

Past electric lamps and lanterns of key battleground in center city, but now the market in the city after successfully gain ground, electricity began to look at three level 4 market the 'blue ocean'. Lamps and lanterns of electricity transfer battlefield possible channel sinking double tenth just past before long, the network promotional did not bring much surprise to industry of lamps and lanterns, in the future, lamps and lanterns industry is bound to more energy on the operation and maintenance of electronic commerce. Electricity giant channel descend will inevitably caused uproar in the industry of lamps and lanterns and lamps and lanterns of enterprises will change due to its strategic shift operation strategy. Although, channels sinks is the operation mode of the lamps and lanterns industry in recent years to take, but two or three line market consumption level does not shore up the lamps and lanterns of brand operation, thus the lamps and lanterns of first-line brand will still first-tier cities as a key battleground. Second - and third-tier cities in small and medium-sized enterprises as the main force. However, once the electricity work, will change the current situation. Why a line of lamps and lanterns brand can not adapt to two or three line market, even at a loss? And small enterprises of lamps and lanterns can go well in the two or three line market, because previous two or three line market more to chase the price cheap, to pay attention to the cultural connotation, the lamps and lanterns of market value brand nature is hard to stimulate interest. Electricity to brand the key that opens new rural market of lamps and lanterns but electricity is different, e-commerce platform is an important characteristic is cheap, especially promotion, even high-grade lamps and lanterns industry are all sold at half price. Just think, one side is low price but relatively poor quality of lamps and lanterns, one side is a slightly higher price, about the same, but the lamps and lanterns of high quality products, let consumer choice is to choose which? Electricity is to brand the key that opens new rural market of lamps and lanterns, lamps and lanterns brand only need to use the daily operation of network cost can get more attention, don't need big ado experience of open entity shop, shop, and to other advertising media. The lamps and lanterns of weak enterprises will face more by the arrival of the electricity survival pressure, electricity, deprived of its price advantage, in the price level is almost in the same line, but the quality is far less brands of lamps and lanterns, small lamps and lanterns is the enterprise the competitive advantage will be gradually lost. From the perspective of the operation of electric lamps and lanterns developers at this stage, the increase in electricity distribution network coverage into lamps and lanterns channel sinking a priority, but for now, electricity service ability is limited, to really into three level market is still a long way to go.