Jewelry lighting trend of LED commercial lighting1

At present, the jewelry industry has gradually developed from the front shop to the back factory and the processing of supplied materials to the direction of brand joining and capital operation, and the jewelry industry is showing vitality. Zhou Shengsheng recently released an eye-catching 2013 performance announcement, with net profit up 24. 5% year on year. Zhou Shengsheng's financial report is only a microcosm of the entire industry's purchase and sales. Last year, the international gold price fell sharply. Chinese aunts rushed to buy, and the performance of jewelry dealers turned red. At the same time as the jewelry dealers opened the store to distribute the goods, the jewelry lighting industry also ushered in a long-lost Spring. Since the development of LED, it has developed towards technical specialization, brand strategy and production mechanization. As far as commercial lighting is concerned, the division of lighting products is becoming more and more detailed. It is said that not every sports lover can play football, just as not every LED lamp is suitable for lighting jewelry. For jewelry store decoration, professional jewelry lighting products will highlight the selling points of jewelry products. However, the low threshold of the LED lighting downstream industry has filled the jewelry lighting industry with LED lighting products with uneven levels. The light decays, the color difference is partial, the color is low, the illumination is not enough, and some bad products are flooding the market. For jewelry store decorators and jewelry dealers, LED is a strange field, which gives some bad manufacturers a chance. In addition, the LED jewelry lighting industry lacks a unified market standard and a strong regulatory mechanism. In a few years, the jewelry lighting market will also show a mixed situation. At the beginning of the 21st century, the core content of LED lighting design is mainly based on lighting products for goods. With the changes in the business community, the lighting design in recent years emphasizes the combination of the lighting of goods and the creation of the indoor environment, and displays the brand image through the indoor environment, that is, the lighting environment. this also emphasizes linking interior design and lighting design with the store's sales strategy. With the rapid development of jewelry industry, the decoration and design requirements of jewelry store shopping environment are becoming higher and higher. In the whole design process, lighting design has a great impact on the environment. It integrates architecture, optics and aesthetics. Its expression techniques are rich and colorful and ever-changing. It not only needs sufficient brightness. but also has a strong artistic quality. Yin Kang, director of Philips Lighting China Engineering channel, believes that good mall lighting is one of the effective ways to attract customers to enter the store and make them interested in commodities, thus helping merchants sell products. It can be seen that jewelry lighting plays a vital role in the development of jewelry industry, and jewelry lighting has even become an important factor in the gains and losses of major jewelers' competitors. After the traditional metal halide lamps and energy-saving lamps were eliminated, LED gradually occupied the jewelry lighting market. At this stage, LED ceiling lamps, LED downlights, LED pole lights, LED light bars, etc. are widely used in the decoration of jewelry stores. the advantages of energy saving, environmental protection, low heat highlight and long life have gradually been recognized by the jewelry industry. However, today's customers not only need goods in the purchase activities, but also hope to enjoy in the purchase process, which requires the lighting of the store to create a different atmosphere and temptation. This requires that jewelry lighting should not stay on lighting products, but should seek the rendering of indoor atmosphere and the unity of overall art. Subsequently, more abundant design methods have been adopted in lighting design, such as the application of dynamic lighting, the depiction of architectural space, the artistry of lighting lamps, etc. , all emphasizing the creation of appropriate atmosphere and style. LED lamp panel is the first to be widely used in Liufu jewelry. Due to its uniform light source, good illuminance effect, portable installation and structure, it has gradually become the future development trend of jewelry lighting. The reporter visited the hypermarkets and trading centers in Shenzhen Luohu Shuibei jewelry gathering place with a sense of inquiry. Many bosses were asked about jewelry decoration design and lighting applications. all said helplessly that the effect of many storefronts after design and decoration is far from meeting their ideal requirements. In terms of lighting, many effects are not very ideal. However, during the visit, the reporter still encountered some enterprises with better use. For example, in the conversation between the reporter and the relevant personnel of Yuehao Jewelry and Jinxiang jewelry, it was learned that Ogle lighting was one step ahead of the combination of lighting application and art. The reporter then called the relevant person of Ogle lighting and learned that the design and production of Ogle's LED lamp panel tends to be more, not only the color can be customized according to the overall effect, even the shape and size can be made into corresponding works of art as needed. Under the recommendation of Ogle lighting sales staff, the reporter went to Xili Jinliufu to visit the effect of the scene, marveling, and integrating optics and art. The salesperson said that the company's lamp panel adopts intelligent dual-circuit control, which is more energy-saving and safe. Jewelry lighting, as one of the important supporting facilities for jewelry display, has attracted more and more attention from jewelers in recent years. How to make jewelry give off more beautiful luster and how to make LED jewelry lighting combine optics with art have become one of the important topics for lighting enterprises to spend time studying. However, the development of things is always accompanied by the existence of good and bad, so the correct choice becomes particularly important.